Episode #6: Getting Buy-in For SEO & Digital Marketing

November 7, 2014 by bamboochalupa Leave a Comment

Unlike PPC which has defined costs and predictable traffic estimates, SEO can be difficult to get full buy-in as a worthwhile investment from clients, teams, or even yourself. Most people with websites & businesses have heard of SEO’s opportunity, but have a hard time estimating return and how much investment it will actually take. 

This episode is about getting buy-in, estimating projects, and setting the right expectations.

Relevant Links:

Open Site Explorer

Google Trends

Identifying Valuable Keywords for SEO

Check out this episode!