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Top Marking Questions and Answers from Home Care Franchise Owners:

May 6, 2014 by Valerie VanBooven RN BSN

I Own a Home Care Franchise- But My Required Franchise Website Isn’t Generating Leads. What Can I Do?

Let’s define the meaning of a home care franchise.

If you own a “branded” home care agency, and paid a franchise fee, you own a home care franchise. There are many large home care franchises that have a nationwide presence, and there are smaller regional franchises.

If you own or market a home care franchise your internet marketing options may be “seemingly” limited based on your contract.

Most home care franchisors require the agency owner to use their corporate designed websites for branding reasons. (In other words, you can’t go build your own website, you have to use the one provided to you. Look at your contract.)

These franchisor websites fall into 2 categories:

You have a website from your franchisor that allows you to add blog posts and those blog posts have a feed.

You have a website from your franchisor that will never allow you to add a blog, or blog posts, or make any changes.

Either way, there is a solution.

For scenario #1: You can have a blog, but you have to ask for it or pay for it to be added as a module to your website. DO IT. An integrated blog is important for many reasons.

For scenario #2: You can’t have a blog added to your current website. Period. However you can have a separate wordpress blog. DO IT. Worth every penny to have a simple well branded blog established for many reasons.

For scenario #1: You can have a blog, but you have to ask for it or pay for it to be added as a module to your website. DO IT. An integrated blog is important for many reasons.

As the franchise owner, if you want more visibility in your local area, you need to do the following:

Have your corp office add a blog to your current website. (or pay to have it added).

Blog post relevant fun content every week.

Make sure that content automatically hits your Facebook Business Page, Your Twitter, Pinterest, and Linkedin accounts.

Establish a local newsletter. (NOT THE CORP GENERIC ONE, YUK). Set up an automatic newsletter that goes out to your prospects one time per month. It should be an RSS fed newsletter that = “set it and forget it”. This is critical and important to your local success.

Sounds like a lot of work! Setting everything up, making sure it’s automated? Where do you begin?

Call LTC Expert Publications  and we will set everything up for you and provide local, relevant fun CONTENT every week. It’s all about community outreach. We are the ONLY online marketing company dedicated to home care who will provide weekly content for your blog. 888-404-1513 orwww.LTCSocialMark.com

For scenario #2: You can’t have a blog added to your current website. Period. However you can have a separate wordpress blog. DO IT. Worth every penny to have a simple well branded blog established for many reasons.

As the franchise owner, if you want more visibility in your local area, you need to do the following:

Hire LTC Expert Publications to set up a blog that looks almost identical to your real website (colors, branding etc). Link your main website to your new blog.

Blog post relevant fun content every week.

Make sure that content automatically hits your Facebook Business Page, Your Twitter, Pinterest, and Linkedin accounts.

Establish a local newsletter. (NOT THE CORP GENERIC ONE, YUK). Set up an automatic newsletter that goes out to your prospects one time per month. It should be an RSS fed newsletter that = “set it and forget it”. This is critical and important to your local success.

Sounds like a lot of work! Setting everything up, making sure it’s automated? Where do you begin?

Call LTC Expert Publications and we will set everything up for you and provide local, relevant fun CONTENT every week. It’s all about community outreach. We are the ONLY online marketing company dedicated to home care who will provide weekly content for your blog. 888-404-1513 orwww.LTCSocialMark.com

Home Care Franchises- Local Internet Marketing Solutions

LTC Expert Publications provides a complete local marketing solution that delivers exactly what franchisees need. As a franchise owner you have access to a large national Web site with content tools like a blog that you may use to promote your company locally. Most agency owners do not have the time, experience or skill to design and implement a complete local online marketing program. Competing on Google continues to become more important.

PUBLISHING ON YOUR OWN WEB SITE, ON YOUR OWN SOCIAL MEDIA AND OFFSITE ON CREDIBLE RELATED WEB SITES ARE ALL ESSENTIAL COMPONENTS OF SEARCH ENGINE OPTIMIZATION.

Senior Care Article Publishing ( access to a local blog on the franchisor site is necessary)

• Weekly original Unique Blog articles & Monthly localized e- newsletter
• Company News Posting Service – up to 4 times per month
• Social Media Account Set up and Feed Maintenance – FB linked-IN, Twitter, YT

Authority Authorship and Back link program

• 6 Authority Web sites with profiles on  elder care topics
• 1 initial article on each site and 1 article per month rotating thru sites.
• Client may also contribute an additional 4 articles/ month
• Google+ Authorship Verification Set up and Maintenance
• Facebook Feed

Reputation Management

• Senior Service Reviews Web site
• Unlimited testimonials
• Feeds to your Corp Web site, Facebook, LinkedIn and Authority sites

Call and talk to George and Valerie at 888-404-1513 for more information.

Valerie VanBooven, Managing Partner/ Co-Owner of LTC Expert Publications

Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”

Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.

She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs. While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.

Google Verified Author