How do the Search Engines Work (Organic vs. Maps vs. Paid)?

by Josh Nelson on January 17, 2014

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A question we get from many contractors is “How do the different areas on the search engines work – Paid, Maps & Organic? On this episode of the PlumberSEO Podcast Josh explains how the search engines work and the differences between the Paid, Map & Organic Listings. By understanding the different sections of the search engine you can formulate a strategy for each.

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It walks you step-by-step through the process of claiming your map listing, optimizing your website from an SEO perspective and explains:

• How major search engines work (PPC vs. Map Listings vs. organic), and how to handle each for maximum return.
• How the map listings work and how to get your plumbing company listed on the map.
• My search engine optimization strategy for plumbers and plumbing contractors.
• The 50 most frequently searched plumbing keywords – This single insight is invaluable for you as a plumber.
• My social media strategy specifically for the plumbing industry.

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Plumber SEO provides Internet Marketing, Search Engine Optimization, Social Media Marketing & Online Marketing Services & Strategies to Plumbers & Plumbing Contractors across the US & Internationally.

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