A Great Home Care or Assisted Living Marketing Idea from an Airline?

posted on December 12, 2013 by Valerie VanBooven RN BSN

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Dear Home Care Agencies and Assisted Living Facilities:

Have you ever thought about giving your seniors something they really want for Christmas from Santa? Ok, maybe you don’t have to go as far as this company did, or spend as much money, but you can still do something VERY Special.

Watch the best PR and goodwill effort I’ve ever seen!

Westjet airline employees pulled off a wonderfully orchestrated Christmas surprise for a flight full of Toronto passengers that left many in tears, including the guy who stupidly asked for socks and underwear while everyone else got something much cooler. 

Filed Under: Blog, marketing assisted living, Marketing Home Care, Video Marketing Tagged With: A Great Home Care or Assisted Living Marketing Idea from an Airline?

About Valerie VanBooven RN BSN

Valerie VanBooven, Managing Partner/ Co-Owner of LTC Expert Publications

Valerie’s motto and favorite saying is: “Impact is not created by big budgets, impact is created by innovative marketing ideas!”

Valerie is a Registered Nurse and the author of three books, Aging Answers (2003), The Senior Solution (2007) and Priceless Caregiving (2009). Her adventure in internet marketing began as a self-promotion experiment and ended up becoming a full time marketing consulting business for the elder care market.

Valerie has appeared on national television (Today Show), has hosted her own local radio show, and has been interviewed for dozens of publications and radio shows across the country regarding her business and the business of elder care.

She fast became the foremost authority in driving sales via the internet, seminars, and e-mail for senior service providers and elder care entrepreneurs. While Valerie’s best known for her expertise in marketing, her students share that her biggest impact comes from her ability to make things happen quickly, even on a small budget.

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