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Show 69 : Jeffrey Rohrs, author of Audience

SEO Radio Podcast

#EDGETALK : JEFFREY ROHRS, AUTHOR OF AUDIENCE

Every company needs audiences to survive.

They are where you find new customers and develop more profitable relationships.

And yet, most companies today treat their email, mobile, and social media audiences like afterthoughts instead of the corporate assets they are.

We’re going to speak with someone who wants share with you the changes of the marketing landscape – Vice President of Marketing Insights for ExactTarget, and author Jeffery Rohrs is on the ON THE EDGE!

LINKS : Audience, the Book | LINKEDIN | TWITTER

VENTURE BEAT : Social ad ROI skyrockets: Facebook click rate up 275%, Twitter revenue per visitor up 4X

Twitter is delivering four times the revenue per visitor this year over last year, and Facebook’s ad click-through rate has jumped 275 percent, according to the Q3 Adobe Social Intelligence report, released today.

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By : John Koetsier

MARKETING LAND : Giant Banner Ads Being Tested In Google’s Search Results

Google is running what it calls a “small experiment” in the US to show giant banner ads for specific branded search queries.

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By : Ginny Marvin

Hub Spot : Twitter Images Now Show Automatically in Your Stream

Twitter announced a slight tweak to its timeline today — it’ll begin showing images in your tweet stream.

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By : Corey Eridon

SEARCH ENGINE JOURNAL : Google Increases Locations Serving Search Requests By 600% From Last Year

Google has significantly increased the number of sites and ISPs it uses to serve search requests according to a study by researchers at the University of Southern California.

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By : Matt Southern

Podcast: Play in new window | Download (Duration: 45:50 — 42.0MB) | Embed

Audience the BookExact TargetGoogle AdsJeffery Rohrssocial media