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Show 68 : PERQ – Consumer Incentives

SEO Radio Podcast

#EDGETALK : LEADER IN CONSUMER INCENTIVES – PERQ

We have a couple of guests in house for this week’s show.

Gentlemen from PERQ – a company headquartered in Indianapolis, IN. This company does something simple – they help businesses attract consumers through incentives, with use of cutting edge technology.

Simple as that – and guess what – that’s what you need. We’ll speak with them today about the successes they have had.

LINKS : PERQ’s Web Site | LINKEDIN | FACEBOOK

SEARCH ENGINE WATCH : AOL Races Past Google to Becomes Top U.S. Video Ad Property

The latest data from the comScore Video Metrix service shows that AOL’s acquisition of Adap.tv, which was completed in early September, enabled AOL to leapfrog over Google to land in the top position among video ad properties.

LINK

By : Greg Jarboe

SEARCH ENGINE JOURNAL : Facebook Mobile App Ads Now Have Video, Cost-Per-Action Pricing

The Facebook Developers blog announced two changes to mobile ad options for advertisers today, both aim toward increasing the efficiency of mobile ad campaigns, specifically those that are for app installs.

LINK

By : Kelsey Jones

SEARCH ENGINE LAND : Google Changes AdWords Ad Rank Calculation, Now Factors In Ad Extensions And Formats

Today, Google announced a change to Ad Rank, its ad serving calculation in AdWords that determines where your ad shows and how much you’ll pay per click. In addition to max CPC bid and quality score, Ad Rank will now factor in the expected impact from ad extensions and formats. Ad Rank is also becoming a bigger factor in determining whether ads are eligible to display with extensions and formats.

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By : Ginny Marvin

MARETING LAND : Facebook Begins Testing New -Stories To Share- Feature For Media Sites & Publishers

Facebook announced a new “Stories to Share” feature today, a tool that allows media sites to post suggested content on their Facebook page directly from the Insights Dashboard on the admin panel.

LINK

By : Amy Gesenhues

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