How To Increase Better Visitor Site Conversions

by Dean Iodice on May 9, 2013

So you have a website with great page placement on Google, Yahoo or Bing. Maybe you have a Map placement and a top organic spot but your phone is not ringing as much as you would like. Getting ranked high up in search is half the battle, the other half is website conversion. What happens when a visitor gets to your website. If you have a top spot in the search and are not getting calls well it could be one of two things. First it could be that there is just no one looking for your services, which is some what unlikely or it could be that your website conversion is bad.

Here are some things to look at to help conversion

1. Fonts and font sizes

This is a pretty common problem on a lot of websites. Is your site using a font that is hard to read or a little to small. OR worse yet is it a black font on a dark background. I always use Verdana as my font of choice. It’s easy to read and has perfect spacing. An easy to read font size is 12-14 points. And always use dark text on a white background.

2. Better Page Titles

The H1 tags on your website should be a good description of what the content of the page is about. Just like a book or magazine create headlines that describe the content. Try not and confuse people.

3. Page layout

One of the worst things for a website visitor is paragraph after paragraph of nothing but text. You need to break up the text with photos. Make visitors want to read your content. Engage them, get them to take the next steps.

4. Poor navigation

Make sure all your navigation is in one place, I generally keep it left justified along the top. I often come across websites with navigation across the top, along the left and in the middle. This is confusing for website visitors.

5. Don’t make it impossible to call you

This might sound weird but many times the hardest thing to find on a website is a contact phone number. Don’t just bury your phone number on the contact page. As a plumber your telephone number should be easy to find at the top left side of the page. Make it easy to contact you. Many people searching for a plumber come to your home page and look for a phone number. If they can’t find the number they are gone.

A few tweaks to your website here and there and you could double your call volume over night.

Tagged as: Website Conversion

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