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Understanding the Search Engines for Plumbing & HVAC Contractors
In this post we wanted to take a few minutes to DEMYSTIFY the search engines and break down the anatomy of the Search Engine Results Page. By understanding how each component works, you can formulate a strategy to maximize the results of each.
There are 3 core components of the Search Engines Results Page:
Now that you understand the 3 major components of the Search Engine Results and the differences between Paid Listings, Map Listings & Organic Listings you might wonder… “What section is most important?” This is a question that we receive from plumbing contractors every day.
The fact is that all three components are important and each should have a place in your online marketing program because you want to show up as often as possible when someone is searching for your plumbing services in your area. With that said, assuming you are operating on a limited budget and need to make each marketing dollar count; you need to focus your investment on the sections that are going to drive the strongest Return On Investment.
Research indicates that a vast majority of the population look directly at the Organic & Map Listings when searching and their eyes simply glance over the Paid Listings (as illustrated by the images below).
So if you are operating on a limited budget & need to get the best Bang For Your Buck you should start by focusing your efforts on the area that gets the most clicks at the lowest cost. We have found that placement in the Organic & Map section on the Search Engines Drive a SIGNIFIGANTLY better Return On Investment than Pay-Per-Click Marketing.
So how can you get your Plumbing & HVAC company listed in the Organic & Map listings? Download our FREE Internet Marketing & SEO Guide to learn how.
Plumber SEO provides Internet Marketing, Search Engine Optimization, Social Media Marketing & Online Marketing Services & Strategies to Plumbers & Plumbing Contractors across the US & Internationally.
Images:
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