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Home Care Facebook Marketing

Facebook Program – Stand alone.

Costs: $ 250 Set up, $50/month – CLICK HERE TO PURCHASE

(Facebook Business Page Set Up, Call to Action, Buttons/Tabs, Free Report, 1 open ended engagement question per week. If your choose to do ads we will set that up too. No other content provided.)

(Optional but Recommended)

Facebook media click cost:     $ 100/mo min   ($ 300/mo  recommended)

May/June Special-Facebook PLUS Expert Author!

Sign up for the Elder Care Expert Author Program (EAP) for a $250 set up fee 

(approx. 50% off the set up)

Facebook Marketing program and the EAP program together for $139 per month.

CLICK HERE TO PURCHASE THE MAY JUNE SPECIAL!

(Facebook Business Page Set Up, Call to Action, Buttons/Tabs, Free Report, 2 open ended engagement questions per week. If your choose to do ads we will set that up too. Full 6 authority site set up. We will feed all content from authority sites to Facebook automatically. We provide 5 initial articles and then 1 article per month thereafter.)

Objectives:

  • Increase your online visibility in YOUR LOCAL Community.

  • Increase followers on Facebook (LIKES) by consumers in YOUR LOCAL Community.

  • Increase email addresses and information in your database to market your services. (Potential Leads)

  • Interact with/ Educate people in your local community.

  • Drive more traffic to your Facebook page and your website.

  • Although we always recommend a website, it is not necessary to have a primary website for this program.

  • Ultimate Goal: Create more interest in your home care agency on a local level, and drive more consumers who have elder care issues toward your business.

    How it Works: Part I

  • LTCEP Creates a custom Facebook business page, or works with one you already have set up.
  • LTCEP sets up a unique “call to action” specifically for your home care agency that draws Facebook users in your local service area to “opt-in” with name, email, and phone number to collect on your unique offer.
  • LTCEP sets up a new “tab” on your Facebook business page specifically designed to serve your marketing program. This “tab” or “page” is designed to collect contact information from consumers in your local service area who are interested home care, elder care , senior care, caregiving, and caring for an aging parent.
  • The information collected is sent to you so that you can add them into your marketing database.
  • The consumer is sent the material they requested.
  • The Home Care Agency should follow up with a newsletter, email, and phone calls.
  • How it Works: Part 2

    • Now that a consumer has opted in to your offer and “liked” your page, you have to keep them interested!

    • In order to keep the consumer engaged and interested in your home care agency, you must add unique content to your Facebook Business Page every week.
    • LTCEP will set up you/your agency up with our Expert Author and Authority Program, and we will provide one article per month, rotating through the topics of Caregiver Stress, Live-In Care for Seniors, Reducing Hospital Readmission Rates, Help for Aging Veterans, Alzheimer’s Care, and Senior Home Safety. Each profile page, expert author page, and article that we post on our authority sites about you, and by you, will automatically show up on your Facebook Business page, and in the “Facebook Feed” for everyone who has “liked” your page.
    • AlzheimersCareToday.com
    • HelpforAgingVeterans.com
    • LiveInCareforSeniors.com
    • ReduceHospitalRedamissionRates.com
    • SeniorCareStress.com
    • SeniorSafetyIssues.com

    Example: If 500 people in your local area have “LIKED” your page, all 500 people will receive your articles and posts from our authority sites, establishing you as the expert.

    • LTCEP will post open ended questions, “caption this” and other interactive questions and posts – 2 per week, to engage your audience and keep them talking about you.
    • You and your staff can also post events, photos, news items, updates and info on your own page. We will show you how!

    How it Works: Part 3

    How does LTCEP attract people in your local service area to your Facebook Biz Page? There are two ways-

    • Through a very low cost ($10 per day), very highly targeted, highly optimized Facebook ad campaign.
    • Through a consistent stream of new engaging content being fed to the followers of your page.

    _______________________________________________________________________

    Facebook Program – Stand alone.

    Costs: $ 250 Set up, $50/month – CLICK HERE TO PURCHASE

    (Facebook Business Page Set Up, Call to Action, Buttons/Tabs, Free Report, 1 open ended engagement question per week. If your choose to do ads we will set that up too. No other content provided.)

    (Optional but Recommended)

    Facebook media click cost:     $ 100/mo min   ($ 300/mo  recommended)

    Elder Care Expert Author Program

    LTCEP Service Fee: normally $495 set up and $89 per month

    May/June Special-Facebook PLUS Expert Author!

    •Sign up for the Elder Care Expert Author Program (EAP) for a $250 set up fee (approx. 50% off the set up)

    •Facebook Marketing program and the EAP program together for $139 per month.

    CLICK HERE TO PURCHASE THE MAY JUNE SPECIAL!

    (Facebook Business Page Set Up, Call to Action, Buttons/Tabs, Free Report, 2 open ended engagement questions per week. If your choose to do ads we will set that up too. Full 6 authority site set up. We will feed all content from authority sites to Facebook automatically. We provide 5 initial articles and then 1 article per month thereafter.)



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