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Nick Morris - Author at Web Marketing Adelaide

Ep#7: Panda & Penguin Panic

September 6, 2012 by Nick Morris · 5 Comments

Google’s Panda and Penguin algorithm updates in an interview with Tony McCreath from Web Site Advantage.

In episode 7 I chat to Tony McCreath from Website Advantage about two of Google’s biggest algorithm changes in the past 18 months, ‘Panda,’ and ‘Penguin.’ This interview is the first of four about various topics to do with search engines. The remaining interviews will come out over the next few weeks.

Included in this episode;

What is an algorithm and what do we mean by ‘algorithm changes’?
What does panda target?
What should business owners do and not do to stay on the right side of panda?
What does penguin target?
How can business owners come out on the right side of penguin?
What algorithm changes might Google be working on in the future?
What is the trend (of changes)?

Links;

Tony’s business website www.websiteadvantage.com.au
Flying Solo Adelaide Meetups (monthly events announced within that forum)
Google Webmaster Guidelines – It is worth a quick read even if you are going to hire someone to manage your website and online marketing. Then you will have an idea if the person you’re hiring is heading down a dodgy path. The quality section will give you clues on what Penguin may be targeting. The menu on the left links to the new Webmaster Academy which is a great way to get started.

We have another great photo from The Wandering Videographer this week.

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Filed Under: Podcast, Search Engine Optimisation (SEO) ·

Ep#6: Word of Mouth Marketing

August 30, 2012 by Nick Morris · 2 Comments

Word of Mouth Marketing interview with Doc Martin incl. what are people already saying about you, negative word of mouth, how to get started and more.

This week we have an exciting interview with Doc Martin (Dr Martin Russell) about word of mouth marketing. Doc Martin is a medical doctor turned marketer and co-author of the ebook; ‘Word of Mouth Magic.’

Download Episode #6

Included in this episode;

What is word of mouth marketing
Every business is getting some kind of word of mouth (WOM)
WOM in the wider marketing strategy
Who should do it?
Is WOM marketing suited to B2B or B2C or both?
Negative WOM
Turning negative WOM into a positive
How to get started using word of mouth marketing

This week’s featured photo is another great snap from The Wandering Videographer.

Download Episode #6

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Filed Under: Podcast, Referral Marketing · Tagged With: word of mouth marketing

Ep#5: Adelaide Networking

August 23, 2012 by Nick Morris · Leave a Comment

This week’s episode is about networking tips. The contents of the episode are based on a blog post I wrote recently called 6 Adelaide Business Networking Tips so see the post for more information on everything mentioned in the episode.

I’m going to include a photograph from a local photographer in each week’s show notes. This week’s photo is from The Wandering Videographer. See you next week!

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Filed Under: Other, Podcast ·

Ep#4: Adelaide Search Engine Optimisation

August 16, 2012 by Nick Morris · Leave a Comment

How search engines work, the two main SEO strategies, 8 Adelaide SEO tips

Episode 4 is a little different from the previous shows as its just me sharing some tips in my area of expertise which is search engine optimisation or SEO for short. In the first part of the episode I briefly explain how search engines work then tell you about the two ways to approach SEO, then finish with the audio from a video I made recently about 8 Adelaide SEO tips. You can find the video below in its entirety.

Included in this episode;

How search engines work (brief, simplified version)
The two main SEO strategies or approaches you can use
8 Adelaide specific SEO tips

If you have any feedback on past shows or ideas for future shows, please head to our feedback form.

Links;

Adelaide SEO Tips article (includes Video & Infographic)

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Filed Under: Podcast, Search Engine Optimisation (SEO) · Tagged With: adelaide seo, search engine optimisation, seo

Ep#3: Staying Productive on Social Media

August 9, 2012 by Nick Morris · Leave a Comment

Staying productive on social media, how many platforms should you be on, managing expectations and more in the second half of out interview with Rubina Carlson about Social Media Marketing.

Episode 3 features the second half of my interview with Rubina Carlson on Social Media Marketing. If you haven’t heard it yet, I suggest you check out the first half of the interview in episode 1.

Discussed in this episode;

How to be productive on social media
You commitment level to social media
How many platforms should you be on
Investment, commitment and expectations
Engagement levels
Facebook page stats and insights
Using social media for market research
Social media at events
Which platforms should you be on
Facebook pages
Integration with other web marketing channels
Setting goals and objectives
Options for managing your social media marketing

Links;

Social Media for Business Tafe Course
MICON Mob Project
Rubina on Twitter
Rubina on Linkedin
Flying Solo Adelaide Community
Silicon Beach Drinks

Podcast: Play in new window | Download

Filed Under: Podcast, Social Media Marketing ·

Ep#2: Getting a Website Developed

August 2, 2012 by Nick Morris · 1 Comment

Website development, mobile websites, online marketing tips in an interview with Urszula Richards from onlineiq.

In this episode I chat with Urszula Richards about getting a website developed and then some tips on how to promote that website once you have it.

We discuss;

Website development
E-commerce stores
Mobile websites
Social media marketing
Blogging
Email marketing

Mentioned;

Urszula’s business; onlineiq.biz
Fiverr.com
Urszula’s summary guest post on our blog

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Filed Under: Podcast, Website Development ·

Ep#1: Social Media Marketing

July 25, 2012 by Nick Morris · 1 Comment

For our first episode this week we have a great interview with Rubina Carlson, a social media marketing (SMM) expert from Adelaide.

The interview was so long and detailed (over an hour) that I decided to split it into two parts, the second part will be featured in episode 3.

Discussed in this episode;

What makes social media a good marketing channel
Which industries SMM is good for
Blogging
How to provide value
Driving traffic to your website
Building a community
Like buttons vs Plugins

Mentioned;

Social Media for Business Tafe Course
MICON Mob Project
Rubina on Twitter
Rubina on Linkedin

This is only our first episode so I would love to hear your feedback about things you liked and didn’t like and how we can make the podcast better.

Podcast: Play in new window | Download

Filed Under: Podcast, Social Media Marketing ·

Watch this Space!

July 8, 2012 by Nick Morris · Leave a Comment

Welcome to the Web Marketing Adelaide Podcast (WMAP). The first episode will be up in the next few weeks (hopefully), in the meantime check out the about page and head over to our topic index to suggest a topic or ask a question you’d like me to delve into in the coming episodes.

Cheers,

Nick

Filed Under: Uncategorized ·

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