Panda & Penguin Panic Podcast with Tony McCreath

September 6, 2012 by Nick Morris · 5 Comments

Google’s Panda and Penguin algorithm updates in an interview with Tony McCreath from Web Site Advantage.

In episode 7 I chat to Tony McCreath from Website Advantage about two of Google’s biggest algorithm changes in the past 18 months, ‘Panda,’ and ‘Penguin.’ This interview is the first of four about various topics to do with search engines. The remaining interviews will come out over the next few weeks.

Included in this episode;

• What is an algorithm and what do we mean by ‘algorithm changes’?
• What does panda target?
• What should business owners do and not do to stay on the right side of panda?
• What does penguin target?
• How can business owners come out on the right side of penguin?
• What algorithm changes might Google be working on in the future?
• What is the trend (of changes)?

Links;

• Tony’s business website www.websiteadvantage.com.au
• Flying Solo Adelaide Meetups (monthly events announced within that forum)
• Google Webmaster Guidelines – It is worth a quick read even if you are going to hire someone to manage your website and online marketing. Then you will have an idea if the person you’re hiring is heading down a dodgy path. The quality section will give you clues on what Penguin may be targeting. The menu on the left links to the new Webmaster Academy which is a great way to get started.

We have another great photo from The Wandering Videographer this week.

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