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Content Marketing for Small Businesses in Adelaide (PODCAST ~ 18 mins)

You are here: Home / Content Marketing / Ep#17: Content Marketing for Small Business, an Introduction

November 15, 2012 by Nick Morris · 2 Comments

What is ‘content marketing’ and why is it something that small businesses should be interested in…

This week I chat to Steve Davis from Baker Marketing about Content Marketing for small businesses. My interview with Steve will span two episodes, with part 2 coming out next week. In part 1 we cover an introduction to content marketing and some of the basics, including;

  • What is content marketing?
  • Why is this something that small businesses should be looking into?
  • How does ‘content marketing’ fit into a broader marketing strategy?
  • Is it primarily for online marketing or does it have a place in the offline world too?
  • Who should write/create the content?
  • Links & Mentions;

    • Baker Marketing website
    • Baker Marketing on Twitter
    • Baker Marketing on Facebook
    • Baker Marketing on Google+
    • Steve’s latest blog posts on Baker Marketing (marketing minds)

    Tune in (download) next week for part 2 of ‘Content Marketing for Small Businesses’ where will discuss the steps for getting your content marketing strategy started.

    Steve Davis (right) and I, Nick Morris (left) at Tranquilo in Stirling in the Adelaide Hills

    Podcast: Play in new window | Download

    Filed Under: Content Marketing, Podcast, Search Engine Optimisation (SEO) ·

    Trackbacks

  • How to Start your Content Marketing Strategy (PODCAST) ~ 30 mins says:

    November 22, 2012 at 8:22 am

    [...] my interview with Steve Davis from Baker Marketing about content marketing for small businesses. In part 1 we had an introductory discussion about content marketing and in this episode we move onto some [...]

    Reply

  • Steve Davis on Content Marketing for Small Business [Podcast] | Baker Marketing says:

    November 28, 2012 at 6:35 am

    [...] You can listen to my introduction/part one here: Ep#17: Content Marketing for Small Business, an Introduction [...]

    Reply

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