Customer Relationship Management (CRM) Archives - Web Marketing Adelaide

Customers as Community – what does it mean, how will it benefit you and how you do it

In this episode I chat to John Baxter, communities and collaboration expert, about the concept of treating your customers as a community and some of the methods of building and fostering that community.

We cover

• What do you mean by ‘customers as community’
• What are the benefits of thinking of your customers as more of a community
• What are some of the tools, platforms and strategies we can use to create these communities
• Collaborate to Innovate events

Links

• Tribes by Seth Godin (book)
• Lean methodologies discussion with Trevor Glen (Episode 31)
• An article about Nike’s digital marketing strategy, including their community strategies
• John’s Website
• John on Twitter
• John’s book in a week – Open Handbook (John says we should wait for version 2)
• Collaborate to Innovate on Meetup (Events)
• The Web Marketing Adelaide small business events calendar
• Cocreate Unconference - Saturday 13th April (Event)
• Startup Weekend Adelaide (Event)

Video

Transcription

Transcription coming soon

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