Small Budget? The 3 Home Care Marketing Solutions You Need To Know About

In today’s highly competitive marketplace, home care agency owners are facing an uphill battle when it comes to making their presence known. The Baby Boomers are retiring. The need for all types of elder care services, including home care, is going to go through the roof. Seeing the opportunity, more and more entrepreneurs have begun to push into the already crowded marketplace.

How are you going to stand out in the crowd – especially when you don’ t have  a huge marketing budget? This is an especially big concern if you’re new to the home care field, and don’t have a well-established brand yet. With that in mind, we’ve put together this list:

The 3 Most Cost Effective Home Care Marketing Solutions

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2. Educate, Empower and Connect With Email. Today’s consumers are in search of a home care agency they can trust. There are so many horrible stories about elder abuse and out of control caregivers out there that the consumer is afraid. They worry about leaving their parents, partner, or other loved one in the hands of strangers. Email marketing gives you a chance to prove that you’re not a stranger  – you’re a caring, compassionate home care agency that is there to provide the best in care for your clients. Weekly e-newsletters are an easy, cost-effective way to provide caregiver education, present a range of care options and service offerings, and build that meaningful connection with your customers and their families.

3. Reviews, Reviews, Reviews! Word of mouth and personnel recommendations have long been the most powerful marketing tools for any home care agency. Now there’s a new kid on the block: online user reviews.  Two-thirds of all consumers consider these online reviews to be as reliable as a personal recommendation!  The best user reviews appear on independent websites, offer great visibility for your brand, and help attract the types of customers who will be most interested in the home care services you offer. Make 2013 the year you learn more about the power of online home care reviews – you won’t believe the way it’ll change your business.

LTC Expert Publications

3220 Domain St Saint Charles, MO, 63301 USA 

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