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Search Engine Optimisation (SEO) Archives - Web Marketing Adelaide

Ep#23: 2013 Predictions & Tips

January 10, 2013 by Nick Morris · 2 Comments

Marketing predictions and tips from FlyingSolo, Top Aussie SEOs and yours truely, plus my reading list for 2013 so far

I hope everyone had a good Christmas and New Years with some time off, but importantly some time and space to make some plans for growing your business in 2013. This episode is a bit of a mixed bag where I pull some predictions and tips for 2013 from a few different sources and discus them.

Flying Solo Marketing Plans

Five most popular 2013 marketing plan items from the Flying Solo thread;

Content marketing (7 votes)

SEO (5)

Social media (4)

Direct Marketing (3)

Website update (3)

Two other interesting items;

Video Content Marketing (2) (Check out James Schramko‘s stuff)
Word of Mouth Marketing (2) (Discussed with Dr Martin Russell in Episode 6)

SEO Predictions

These predictions were compiled from a great crowd sourced article by Jason Mun. Jason organised Australia’s top SEOs to come together and give there predictions and tips for 2013 and I went through and pulled out some of the common themes which I discuss in the show and list below.

The Article: 2013 SEO Predictions from Australia’s Top SEOs

Top tips/predictions;

Google will continue to target spammy link building techniques – webmasters will move away from these techniques (tip: stop using these techniques, question your SEO)
Google Authorship will become more important (Discussed in Episode 11 with Tony McCreath)
Quality content will become more important (Discussed in the content marketing Episodes… 17 & 18 with Steve Davis and 19 & 20 with Woj Kwasi
Structured data appearing more in the search results (Discussed in Episode 11 with Tony)
Mobile will become even more important in 2013

My Predictions

Here are some of my own predictions which I will check back on at the end of the year to see how accurate I have been.

The downfall of Facebook and the rise of Google+ (tip: build on your own platform rather than someone else’s)
The continued importance of images in social media marketing (Discussed with Scott Linklater in Episode 10)
Video will continue to grow as a marketing tool
Relationship building/networking will become an important part of online marketing. We’re lucky in Adelaide to have lots of networking opportunities so get out your calendars and start taking down dates. (Here’s a list to get your started)

Read lots of books and other info

Getting things done by David Allen
The Lean Startup by Eric Ries
The 4 Hour Workweek by Tim Terriss
How Brands Grow by Byron Sharp (Adelaide science based marketing – Ehrenberg bass institute)
The E-Myth Revisited by Michael E Gerber
Blue Ocean Strategy by W. Chan Kim & Renee Mauborgne

I’d love to hear what you’ve got planned for your business in 2013. Let me know in the comments below, via the voice message widget on the right hand side of the screen or via our Feedback Page.

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Filed Under: Podcast, Running a Business, Search Engine Optimisation (SEO) ·

Ep#22: Copywriting, PPC, Video & Social Media Marketing Tips from Adelaide Experts

December 20, 2012 by Nick Morris · Leave a Comment

Provide value, measure everything, keep it simple, edit, edit, edit

This week I’ve got a collection of excepts from interviews I did on the Internet Marketing Adelaide blog in the past. I’ve decided to move my Adelaide internet marketing blogging stuff over to this website so this episode is sort of a celebration of some of the great content that’s over on the (now old) blog.

The topics are;

Video Marketing where I asked James Whitrow; what are five things business owners can do to leverage online video?
Social Media Marketing where I asked Tom Williamson; what are your Social Media posting best practices?
Pay Per Click Advertising (PPC) where I asked Andrew Webber about Quality Scores and Chris Schwarz about the Search vs the Display networks
Copywriting where I asked Anna Butler and Karen Zaskolny; what are five things business owners can do to improve their web copy?

The excerpts were taken from the following interviews;

James Whitrow from Get Seen Online – Video Marketing
Tom Williamson from Twillyon – Social Media Marketing
Andrew Webber from SEO Maverick – Pay Per Click (PPC)
Chris Schwarz from The Search Guys – Pay Per Click (PPC)
Anna Butler from Copybreak – Copywriting
Karen Zaskolny from Copy with Cream – Copywriting

Also mentioned;

Herbert Wilkes – A Hungry Life
Google’s info about quality score (from Andrew’s PPC interview tips)

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Filed Under: Copywriting, Podcast, Search Engine Optimisation (SEO), Social Media Marketing, Video Marketing ·

Ep#21: Why you Should Beware of SEO Ranking Guarantees

December 13, 2012 by Nick Morris · Leave a Comment

At best they are a marketing gimmick, at worst, they are a deliberate attempt to mislead unsuspecting business owners and do dodgy things to their site

This Week’s episode is about Rankings Guarantees. These are guarantees made by SEO companies to lure in and convert unsuspecting business owners. Most ethical SEOs, including Rank Fishkin, one of the most respected people in the SEO industry, agree that making ranking guarantees is wrong but there are still plenty of shady operators out there doing it and probably catching many small business owners unaware. It would be easy to think… “ranking guarantee… how can I lose?” In this episode I go into detail on why you should be very cautious about engaging someone who offers ranking guarantees.

In particular, I cover;

An important part of an SEO’s job is education
Why rankings are a bad success metric
Manipulative SEO techniques – what are they and why you need to know, and approve, if your SEO is going to be using them
The long tail of search – what is it and how ranking guarantees don’t align well with this important aspect of SEO

Links / mentions;

My interview with George Koritsa (Episode 13) where we he mentioned that guarantees are a good marketing technique to differentiate yourself
Rand Fishkin’s article on why reputable SEOs don’t offer ranking guarantees
A page in the Google Webmaster Guidelines where they state “No one can guarantee a #1 ranking on Google“

I’ve also just come across an article with some non ranking metrics you can track to measure success, which is an important topic that I left out of the podcast.

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Filed Under: Podcast, Search Engine Optimisation (SEO) ·

Ep#20: 5 Link Earning Examples you can Learn From

December 6, 2012 by Nick Morris · 1 Comment

Fun, interesting, controversial, original, infographicy, newsy content ideas to help earn you links

In this episode I talk to Woj Kwasi from Kwasi Studios for the second time. If you haven’t already, I suggest you check out our first chat in episode 19 where we discussed the basics of link earning before listening to this episode where we go into some examples and case studies of specific types of content that you can learn from and draw ideas for your own content.

Link earning case studies / examples;

Wife Insurance - fun, interesting, controversial idea to promote a life insurance business

CSS styles as pizza toppings – a new idea that Woj hasn’t developed yet but came up with using the “Random Affinities“ concept

Tech Acquisition infographic - an infographic showing 6 interesting tech acquisition from 2012 illustrated in a Pacman maze. A creative and visual way of illustrating some interesting information.

How to rank PDF documents – article with original research to produce some unique and useful content

Industry News: How to stop people pinning your content on Pinterest & Google Website Optimiser officially ending - get known as a source of news in your industry and people will keep coming back to you to find out the latest news. If you get on top of a story early, your article may also become a source for other people’s articles which could mean lots of juicy links

Links / mentions;

Talk on Creativity by John Cleese
Random affinities concept
“Reverse” Google image search (search by image)
Research is important! Ask your audience what kind of content they would like then give it to them
Woj on Twitter: @wojkwasi
Kwasi Studios Website: www.kwasistudios.com

Screen shot from www.wifeinsurance.com.au

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Filed Under: Content Marketing, Podcast, Search Engine Optimisation (SEO) ·

Ep#19: Introduction to Link Earning and the New SEO

November 29, 2012 by Nick Morris · Leave a Comment

The Death of Link Building and the Rebirth of Link Earning – Rand Fishkin

In this week’s episode we continue along our Content Marketing theme and drill down on the SEO aspect, specifically how the search engine optimisation practice of ‘link building’ is transitioning into ‘link earning. My guest this week is Woj Kwasi from Kwasi Studios. Woj had the great suggestion of getting out of the office and recording this interview out at Morialta Falls in the Giant’s Cave which was a stunning location (see pics below).

Some of the points covered in this episode;

How do you know what kind of content people are likely to link to?
Once you’ve created a piece of content, how do you actually get the links?
What does the future of ‘link building’ and other authority signals look like?
What are some steps business owners can take right away to start earning links?

Links / mentions;

Woj’s business: Kwasi Studios
Woj on Twitter: twitter.com/WojKwasi
The K-team (the Kwasi Studios team)
Rand Fishkin on the death of link building and rise of link earning
Some recent creative content from Kwasi Studios: 6 Cool Tech Acquisitions, How to Rank PDFs – SEO Guide & Inbound Marketing Town

Bonus points: Listen out for the following;

Kookaburra
Koala
Hikers

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Filed Under: Content Marketing, Podcast, Search Engine Optimisation (SEO), Social Media Marketing, Strategy ·

Ep#18: How to Get Started with Content Marketing

November 22, 2012 by Nick Morris · Leave a Comment

How to get started on your content marketing strategy

This week is part 2 of my interview with Steve Davis from Baker Marketing about content marketing for small businesses. In part 1 we had an introductory discussion about content marketing and in this episode we move onto some tips for getting started on your content marketing activities and strategy.

Covered in this episode;

What are some ways to brainstorm and generate some unique content ideas?

How often should we be creating content?

How do we get people to come and consume our content?

Do you recommend any tools or services to help get content out to a wider audience?

How do we encourage our content consumers to become our customers?

Links / mentions;

WordPress.org
Social Crawlitics (the free social analytics tool that Steve and I couldn’t remember the name of)
Google Keyword Tool
Ubersuggest
Hootsuite
Frequency x Quality x Reach
Baker Marketing website
Baker Marketing on Twitter
Baker Marketing on Facebook
Baker Marketing on Google+
Steve’s latest blog posts on Baker Marketing (marketing minds)
Steve on Twitter
Workshops by Baker Marketing you can also contact them for an up to date schedule
Summaries of Steve’s show, Online Insights, on 5AA – 1st Sunday of each month in the evening

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Filed Under: Content Marketing, Podcast, Search Engine Optimisation (SEO), Social Media Marketing, Strategy ·

Ep#17: Content Marketing for Small Business, an Introduction

November 15, 2012 by Nick Morris · 2 Comments

What is ‘content marketing’ and why is it something that small businesses should be interested in…

This week I chat to Steve Davis from Baker Marketing about Content Marketing for small businesses. My interview with Steve will span two episodes, with part 2 coming out next week. In part 1 we cover an introduction to content marketing and some of the basics, including;

What is content marketing?

Why is this something that small businesses should be looking into?

How does ‘content marketing’ fit into a broader marketing strategy?

Is it primarily for online marketing or does it have a place in the offline world too?

Who should write/create the content?

Links & Mentions;

Baker Marketing website
Baker Marketing on Twitter
Baker Marketing on Facebook
Baker Marketing on Google+
Steve’s latest blog posts on Baker Marketing (marketing minds)

Tune in (download) next week for part 2 of ‘Content Marketing for Small Businesses’ where will discuss the steps for getting your content marketing strategy started.

Steve Davis (right) and I, Nick Morris (left) at Tranquilo in Stirling in the Adelaide Hills

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Filed Under: Content Marketing, Podcast, Search Engine Optimisation (SEO) ·

Ep#16: Online Business Directories, Are they Worth it?

November 8, 2012 by Nick Morris · Leave a Comment

Have you been getting calls from online directories asking if you want to buy a premium listing?

In episode 16 I discuss online business directories and how you can get the most value from them.

Covered;

Online directory benefits
Potential negatives
Free vs paid
Where do they get their traffic from: why this is the most important thing
Tips for choosing a paid business directory

Mentioned in this episode;

The Australian Business Directories Master List on Wicked Cow Marketing
Google Places – you need to add/claim your business to get the maximum benefit from this
Google Analytics
Google Analytics goals – set this up in analytics to track your conversions

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Filed Under: Podcast, Referral Marketing, Search Engine Optimisation (SEO) ·

Ep#14: Google Shopping – Products in the Search Results

October 25, 2012 by Nick Morris · Leave a Comment

Google Shopping – products within the search results with Tony McCreath from Website Advantage

In this week’s episode* is my fourth and final chat with Tony McCreath from Website Advantage. In this interview Tony and I discuss Google Shopping which is a feature that allows you to get your products showing up in the search results with useful information such as prices, brands, descriptions and images rather than just the regular search results.

Overview

What is Google Shopping?
How is it different for the organic results?
What are the benefits of being in Google Shopping?
What is the process for getting in?
How can you improve your Google Shopping rankings?

Mentions/links;

Tony’s Business: Website Advantage
Google shopping
Google merchant centre
Shopping feed (some CMSs support this automatically, either built in or via a plugin)
Big Commerce
Other episodes where I chat to Tony;
- Ep#7: Panda & Penguin Panic
- Ep#9: Google+ in the Search Results
- Ep#11: Semantic Markup & Rich Snippets

*I got ahead of myself in the introduction and introduced this show as #15 when its actually only #14. Tune in next week for episode 15

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Filed Under: Podcast, Search Engine Optimisation (SEO) · Tagged With: google shopping

Ep#12: 4 Website Usability Tips

October 11, 2012 by Nick Morris · Leave a Comment

4 Website Usability Tips that everyone should implement

In this week’s episode I chat with Sam, a year 10 student from Heathfield High School who has been doing work experience with us at Wicked Cow Marketing. We discuss four tips to improve the usability of your website.

The tips covered are;

Friendly URLs – why are they important

Breadcrumb links – what are they and how they relate to Rich Snippets (discussed in Episode 11)

Sitemaps – the two different kinds and what they are for

Custom 404 Pages – follow this tip to avoid losing website visitors who have already arrived at your site

Mentioned in this episode;