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Content Marketing Archives - Web Marketing Adelaide

Ep#26: How to Start a Podcast for your Business

January 31, 2013 by Nick Morris · Leave a Comment

5 reasons why starting a podcast can help your business and some tips to get started and make it a success

In this week’s episode I talk a bit about why I think businesses should consider podcasting, or just audio/video content, as a marketing channel.

Five reasons to start a podcast;

Makes creating content easier if you’re not very good at writing, because you can just talk

Allows people to consume your content in different ways and is also an opportunity to reach new audiences ie. through iTunes

Interviews are a good way to leverage someone else’s expertise to create content

Good way to network with influencers in your industry or related industries

Good way to pick someone’s brain for half an hour

Links;

More info and links about my podcasting equipment in Episode 24
The Audacity to Podcast – a great podcast about podcasting
Fiverr.com – get almost anything done for $5, including podcast intros and outros

Feedback

Have you created any podcasts or videos for your business?

Podcast: Play in new window | Download

Filed Under: Content Marketing, Podcast, Video Marketing ·

Ep#20: 5 Link Earning Examples you can Learn From

December 6, 2012 by Nick Morris · 1 Comment

Fun, interesting, controversial, original, infographicy, newsy content ideas to help earn you links

In this episode I talk to Woj Kwasi from Kwasi Studios for the second time. If you haven’t already, I suggest you check out our first chat in episode 19 where we discussed the basics of link earning before listening to this episode where we go into some examples and case studies of specific types of content that you can learn from and draw ideas for your own content.

Link earning case studies / examples;

Wife Insurance - fun, interesting, controversial idea to promote a life insurance business

CSS styles as pizza toppings – a new idea that Woj hasn’t developed yet but came up with using the “Random Affinities“ concept

Tech Acquisition infographic - an infographic showing 6 interesting tech acquisition from 2012 illustrated in a Pacman maze. A creative and visual way of illustrating some interesting information.

How to rank PDF documents – article with original research to produce some unique and useful content

Industry News: How to stop people pinning your content on Pinterest & Google Website Optimiser officially ending - get known as a source of news in your industry and people will keep coming back to you to find out the latest news. If you get on top of a story early, your article may also become a source for other people’s articles which could mean lots of juicy links

Links / mentions;

Talk on Creativity by John Cleese
Random affinities concept
“Reverse” Google image search (search by image)
Research is important! Ask your audience what kind of content they would like then give it to them
Woj on Twitter: @wojkwasi
Kwasi Studios Website: www.kwasistudios.com

Screen shot from www.wifeinsurance.com.au

Podcast: Play in new window | Download

Filed Under: Content Marketing, Podcast, Search Engine Optimisation (SEO) ·

Ep#19: Introduction to Link Earning and the New SEO

November 29, 2012 by Nick Morris · Leave a Comment

The Death of Link Building and the Rebirth of Link Earning – Rand Fishkin

In this week’s episode we continue along our Content Marketing theme and drill down on the SEO aspect, specifically how the search engine optimisation practice of ‘link building’ is transitioning into ‘link earning. My guest this week is Woj Kwasi from Kwasi Studios. Woj had the great suggestion of getting out of the office and recording this interview out at Morialta Falls in the Giant’s Cave which was a stunning location (see pics below).

Some of the points covered in this episode;

How do you know what kind of content people are likely to link to?
Once you’ve created a piece of content, how do you actually get the links?
What does the future of ‘link building’ and other authority signals look like?
What are some steps business owners can take right away to start earning links?

Links / mentions;

Woj’s business: Kwasi Studios
Woj on Twitter: twitter.com/WojKwasi
The K-team (the Kwasi Studios team)
Rand Fishkin on the death of link building and rise of link earning
Some recent creative content from Kwasi Studios: 6 Cool Tech Acquisitions, How to Rank PDFs – SEO Guide & Inbound Marketing Town

Bonus points: Listen out for the following;

Kookaburra
Koala
Hikers

Podcast: Play in new window | Download

Filed Under: Content Marketing, Podcast, Search Engine Optimisation (SEO), Social Media Marketing, Strategy ·

Ep#18: How to Get Started with Content Marketing

November 22, 2012 by Nick Morris · Leave a Comment

How to get started on your content marketing strategy

This week is part 2 of my interview with Steve Davis from Baker Marketing about content marketing for small businesses. In part 1 we had an introductory discussion about content marketing and in this episode we move onto some tips for getting started on your content marketing activities and strategy.

Covered in this episode;

What are some ways to brainstorm and generate some unique content ideas?

How often should we be creating content?

How do we get people to come and consume our content?

Do you recommend any tools or services to help get content out to a wider audience?

How do we encourage our content consumers to become our customers?

Links / mentions;

WordPress.org
Social Crawlitics (the free social analytics tool that Steve and I couldn’t remember the name of)
Google Keyword Tool
Ubersuggest
Hootsuite
Frequency x Quality x Reach
Baker Marketing website
Baker Marketing on Twitter
Baker Marketing on Facebook
Baker Marketing on Google+
Steve’s latest blog posts on Baker Marketing (marketing minds)
Steve on Twitter
Workshops by Baker Marketing you can also contact them for an up to date schedule
Summaries of Steve’s show, Online Insights, on 5AA – 1st Sunday of each month in the evening

Podcast: Play in new window | Download

Filed Under: Content Marketing, Podcast, Search Engine Optimisation (SEO), Social Media Marketing, Strategy ·

Ep#17: Content Marketing for Small Business, an Introduction

November 15, 2012 by Nick Morris · 2 Comments

What is ‘content marketing’ and why is it something that small businesses should be interested in…

This week I chat to Steve Davis from Baker Marketing about Content Marketing for small businesses. My interview with Steve will span two episodes, with part 2 coming out next week. In part 1 we cover an introduction to content marketing and some of the basics, including;

What is content marketing?

Why is this something that small businesses should be looking into?

How does ‘content marketing’ fit into a broader marketing strategy?

Is it primarily for online marketing or does it have a place in the offline world too?

Who should write/create the content?

Links & Mentions;

Baker Marketing website
Baker Marketing on Twitter
Baker Marketing on Facebook
Baker Marketing on Google+
Steve’s latest blog posts on Baker Marketing (marketing minds)

Tune in (download) next week for part 2 of ‘Content Marketing for Small Businesses’ where will discuss the steps for getting your content marketing strategy started.

Steve Davis (right) and I, Nick Morris (left) at Tranquilo in Stirling in the Adelaide Hills

Podcast: Play in new window | Download

Filed Under: Content Marketing, Podcast, Search Engine Optimisation (SEO) ·