Victoria Gibson Discusses How To Build Your Business Faster Using Facebook Marketing -

Posted by James in How To, Interview, News, Podcast, Social Media

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James Schramko and Victoria Gibson  (Victoria is from Marveo.com ) discuss why you should have a presence on Facebook and how you can get the best results from Facebook.

James Schramko & Victoria Gibson

In this episode: 

• Why solo entrepreneurs often fail when trying to setup Facebook
• Why you need a dedicated Facebook page for your business
• Why you should still be focusing on building your email list and from your own website
• Facebook has the volume but not the search results you can get from a blog
• Managing the risk of building on the Facebook platform
• How to integrate your email capture opt-in on your fan page
• Dedicate one page to get free value for your list building
• People are not on Facebook to buy so you have to showcase your offer
• The best way to keep communicating with people beyond the ‘like’
• How Victoria cleaned up my banner and landing page to help people know what my page was about

           See the Opt-In page mentioned in this episode here 

• The difference between a well set-up funnel versus no funnel
• Posts can be integrated into the page to lead people back to the opt-in
• Posts should be very short (one sentence maximum) with a shortened link
• How to build your fan count from a few hundred to a few thousand using page post ads
• Images are essential for Facebook marketing
• Pay cents not dollars (10-30 cents is achievable) per opt-in
• Apps and software you can use to make squeeze pages:
  • FanPageEngine.com
  • PageModo.com
  • Woobox.com
  • Google ‘Create a Free Facebook App’
• Install that app on the Facebook page and follow the prompts.
• Be prepared to change the size of a normal web-page because there is a 800 pixel width limit
• Why it might be better to have help with setting up fan pages to get a result much faster
• Be sure to add a tracking code to your campaign to be able to measure the success of the campaign
• Why conversion elements are different on Facebook than a normal website
• How often you should post to your page
• What guidelines you absolutely must follow for the timeline cover
• The best way to bring the human element into your timeline
• The correct dimensions to fill the space just right
• How to make use of the profile picture in co-ordination with the Timeline
• Topics you can post about to get more action on your page
• How to balance sales messaging with content
• The best conversation starters including examples of questions you can ask
• Stimulate people to like stimulate and share your posts to get the best post serving
• Why regular posts are essential. Daily is the minimum
• How to schedule posts for later
• The best way to work out what a lead is worth to you depending on the sales funnel
• A summary of action items

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Tags: facebook advertising, facebook training, james schramko, marveo, page modo, promoted posts, sponsored posts, vitoria gibson, woobox

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