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The Elder Care Marketing Newsletter for 06/05/2012

LTCEP Weekly Home Care, Elder Care, and Senior Service Marketing E-Newsletter Is this email not displaying correctly?

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When the bottom line matters….LTCEP delivers leads.

From the Desk of Valerie VanBooven RN BSN:

Welcome to the famous weekly e-newsletter.

Our goal is to help you attract more LEADS to your elder care, home care, senior service, or assisted living business.

When it comes to online marketing, the elder care business is ALL we do.

Be sure to visit our websites to see client samples and testimonials.

http://www.LTCSocialMark.com and http://www.MySeniorService.com

Send your original content (educational or press release style) to us for publication on HomeCareDaily.com send it through our Contact Us page at http://www.homecaredaily.com/contact-us/

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Contents:

Home Care News: Andrew Dubler, Owner of Home to Stay Health Care Solutions in Cherry Hill NJ, Named as Expert Contributor for LessCaregiverStress.com
New Home Care Agency Report – Who’s Opening in Your Area?
New Home Care Franchise Report – Who’s New In The Home Care Market
Valerie VanBooven RN BSN to Speak at Visiting Angels® Franchise National Conference
Home Care Marketing: Google Changes the Rules Again- Is Your Home Care Agency Up to Speed?

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Home Care News: Andrew Dubler, Owner of Home to Stay Health Care Solutions in Cherry Hill NJ, Named as Expert Contributor for LessCaregiverStress.com

Jun 04, 2012 07:00 pm | Valerie VanBooven

LTC Expert Publications

Valerie VanBooven RN BSN

888-404-1513

www.LTCSocialMark.com

For Immediate Release

(St. Louis, MO, June 2012) LessCaregiverStress.com is pleased to announce the addition of a new expert contributor, Andrew Dubler. Mt. Dubler is the owner of Home to Stay Health Care, located in Cherry Hill New Jersey.

Home to Stay Health Care Solutions (H2S) is a solutions minded, non-medical home care company enabling seniors and disabled members of our community to stay at home. You can find their website at http://www.HomeToStayHC.com

Home to Stay Health Care Solutions is owned and operated by the Dubler Family and was started because of an experience they had with their own Mom. Their Mom was living alone and had a fall. It was not until this fall that the family realized they were unprepared. When it was time for their Mom to come home, she needed companion and personal care to assist her and prevent another accident. Like most people in this situation, they were confused and did not know where to go for help. It was this life-changing experience that lead to starting a home care company that is focused on enabling those who wish to stay at home and age in place.

Andrew adds, “Home to Stay Health Care Solutions provides quality caregivers assisting our clients with services such as meal preparation, light housekeeping, running errands, taking people to appointments, companion care and personal care. A primary focus of H2S is providing respite care to families. By providing this type of care, we are giving family members the relief they desperately need.”

LTC Expert Publications is the publisher of LessCaregiverStress.com. Owners Valerie VanBooven RN BSN and George Novoson are delighted to have Andrew Dubler on board.

“We have dozens of experts nationwide who are happy to share information and advice to caregivers across the country. Many are home care agency owners who speak to family caregivers every single day. They know and understand the challenges of being a caregiver full time, part-time, and long-distance. We are sharing their expertise on LessCaregiverStress.com,” states Valerie VanBooven RN BSN, Co-Owner of LTC Expert Publications, and author of three books on senior care, elder care, and caregiving.

LessCaregiverStress.com will highlight and feature a different expert who will share tips and information on caregiving each month.

For more information visit www.LessCaregiverStress.com

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Jun 03, 2012 10:22 am | Valerie VanBooven

As the senior care market continues to grow more competitive, we thought you might want to know who’s opening in your area!

Here’s a list of new home care agency announcements throughout the U.S.

Washington

Visiting Angels – Owner, Amy Loudenback, Southwest Washington, For more information, contact the Ilwaco office at 360-553-4428 or the Vancouver office at 360-892-4442.

California

Loving Arms Family Care Inc. – Owner Brian Watnick, located in Ventura, CA. 805.248.6970

South Carolina

FirstLight HomeCare Owners Craig and Don Randall, in Surfside Beach, serving Horry and Georgetown Counties in South Carolina.

Florida

Acti-Kare, Denise Westbrock is the owner of the newest Acti-Kare Responsive In-Home Care. Find out more about the South Hillsborough Acti-Kare by calling 813-677-6826 or by visiting the Acti-Kare web site at www.actikare.com.

Pennsylvania

Home Instead Senior Care, Kurt Kay and Karla Kay, franchise owners, Gettysburg, PA. Home Instead Senior Care provides in-home, non-medical care for seniors in the Gettysburg area.

Massachusetts

Ellen R. Massa, president of Professional Nurse & Home Care of Cape Cod Inc., has opened a new office at 766 Main St., Dennis. Call 508-385-1855 or visit pnhccc.com.

Jun 03, 2012 09:36 am | Valerie VanBooven

Here are some of the latest reports about new home care franchisors opening in the U.S.:

1. A Caring Home Care Services, Houston based.

At this time, interested parties should contact them at http://www.acaringhomecare.com or call 1-713-821-1448 or toll free1-855-324-6227. A Caring Home Care Services is a Houston based Non-Medical In-home assisted living care franchise, committed to bringing a friendly dedicated family environment to the individuals in need of assistance, with franchise expansion opportunities in the U.S. A Caring Home Care Services is owned by D. Donnie Pecantte, and has arisen through the simple demand of customer satisfaction.

2. Advocate Home Care Services is looking to add more locations and start a franchising program.

South Florida based, Advocate Home Care is a family-owned agency committed to providing quality and affordable senior home care services. Advocate allows seniors and those in frail health to receive exceptional care while remaining in the comfort and familiar surroundings of their own home. Owner is David Maymon. http://www.advocatehcs.com 877-798-5716

If you have news about a new franchisor, please send information to us through our contact us page at www.homecaredaily.com/contact-us

Jun 01, 2012 10:37 pm | Valerie VanBooven

Contact:

Valerie VanBooven RN BSN

valerie@ltcep.com

888-404-1513

For Immediate Release

(St. Louis, MO, June 2012) Visiting Angels® Franchise will be holding their national conference June 18-21, 2012 in Minneapolis, MN at the Hyatt Regency Minneapolis Downtown.

The speaker line-up includes Valerie VanBooven RN BSN who will be speaking on marketing, specifically about getting and retaining quality professional referral sources.

Valerie will be among some powerful speakers for the annual conference including Dave Dravecky and Matthew Kelly:

Dave Dravecky

Dave Dravecky’s story is one of hope, courage and perseverance in the midst of dark and overwhelming uncertainty. In 1988 Dave was at the top of his game and life. Not only did he have a wonderful family but he was reaching his all-star peak playing the game of his childhood dreams. His 5-1 opening day victory over the Dodgers was overshadowed later that fall by the discovery of cancer and the removal of half of the deltoid muscle in his pitching arm. For baseball fans worldwide Dave Dravecky etched his name into history on August 10, 1989. Defying all odds, after battling cancer in his pitching arm, Dave came back to pitch once again in the Major Leagues. People were on their feet cheering and anticipating the game while he stretched and warmed up. He became an inspiration not only to cancer fighters, but to all who needed hope that day.

Matthew Kelly was born in Sydney, Australia, where he began speaking and writing in 1993. Since that time he has travelled in more than fifty countries and spoken to over four million people. He has written twelve books which have appeared on the New York Times, Wall Street Journal, and USA Today bestseller lists and have been published in twenty-five languages. His titles include: The Rhythm of Life, The Seven Levels of Intimacy, The Dream Manager, and Building Better

Families. In addition to his efforts to help individuals become the-best-version-of-themselves, Kelly is also a partner

at Floyd Consulting, a Chicago based management consulting firm. His clients include: Pepsi, Procter and Gamble, the Department of Defense, McDonalds, USBank, 3M, Ernst & Young, HSBC, the U.S Navy, the U.S. Air Force, and more than 35 other Fortune 500 companies.

His core message, regardless of whether he is speaking in a business, a school or at a Church, invites listeners to become the-best-version-of-themselves. And he insists that it is also the desire of parents for their children, husbands and wives for each

other, CEOs for their companies and employees, pastors for their communities and members, and managers for those they lead and instruct.

Valerie VanBooven RN BSN

Valerie VanBooven is President and CEO of LTC Expert Publications LLC., and Co-Owner of My Senior Service LLC, a company devoted to empowering elder care entrepreneurs and senior service providers with the tools to enjoy thriving businesses and freedom-based lifestyles. Valerie has been a regular guest on NBC’s Today Show for their “Forever Young: A Guide to Life After 50″ segments. She is the author of 3 books including Aging Answers, The Senior Solution, and Priceless Caregiving.

Valerie says, “I am honored and thrilled to be speaking at this important event for Visiting Angels® and their franchise owners. I know they have put a lot of work and planning into this event, and I’m sure it will be a great learning experience for everyone.”

For more information about hiring Valerie VanBooven RN BSN as a speaker at your conference, contact her at 888-404-1513 or valerie@ltcep.com

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Jun 01, 2012 03:56 pm | Valerie VanBooven

Home Care Agency Owners:

Marketing Home Care: Google Changed Again, Are You Ready?

Google PLACES has changed AGAIN!

Google is trying to FORCE you, me and everyone into using Google Plus.

To do so they merged the G+ and Google Places. SO If you’ve set up a “Google Plus Page for Business,” great.

If you haven’t, you should get busy, even this update has not made anyone “invisible”, it doesn’t mean you should get comfortable and neglect the G+ business profiles.

As if it wasn’t enough of a PAIN to get customers to leave reviews, now they gotta jump through hoops and loops.

Basically, they have to create a Google Plus page, log into it, search for your business in the “Local” tab in Google Plus, and finally write the review. yadi yada… YUK!

Ok without freaking out, it’s NOT much more complicated, but it certainly requires the customers to REALLY want to leave you a review!

But, as you might imagine, LTCEP answers the call and the challenge with a review program coming soon.

Great reading if really want more scoop is here:

Essential:

http://googleandyourbusiness.blogspot.com/

http://www.smallbusinesssem.com/google-places-marries-google-gives-birth-to-new-google-local-pages/5828/

http://blumenthals.com/blog/2012/05/30/google-places-pages-are-no-more-but-what-has-changed/

https://support.google.com/local/bin/answer.py?hl=en&answer=2623007

Additional Info:

http://www.davidmihm.com/blog/google/plus-places-merge-here/
http://searchengineland.com/google-places-is-over-company-makes-google-the-center-of-gravity-for-local-search-122770

To sum it up:

It basically the same as before, nothing crazy drastic worth freaking out about…. YET.

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From Mike Blumenthal:

http://blumenthals.com/blog/2012/05/30/google-places-pages-are-no-more-but-what-has-changed/

Google Places Pages Are No More – But What has Changed?

Category: Google Places (Maps & Local)

Today Google announced the integration of business pages with Google + and the demise of their Google Place page. This is a change that has long been anticipated and one that simultaneously gives a business more control over their page AND dramatically enhances the review environment. Greg Sterling has agood overview of how specific details will change.Effectively Google + has become a destination for local search and a shared local experience. And tasks that were accomplished on the Place Page like reviews will happen on Plus instead. This explains the missing review buttons on mobile and the desktop.

According to Greg Sterling “Not unlike some similar functionality offered in Foursquare, users will be able to sort and filter search results by several criteria, including “your circles,” which will reveal places “touched” by friends. Currently this means reviews and posts, but could extend to check-ins later.”

But while the display of the page has changed, many other parts of the local ecosystem at Google have remained the same. Google Places is composed of three parts; the business listing display, a backend management tool and a ranking system.

This change essentially moves the location of the business listing display, gives a business more control over the visuals and allows for more segmented social activity around reviews. However the current backend, the Places Dashboard will remain the primary location for input.

Here is what I posted at David Mihm’s recent article about the coming Place – Plus merger:

There is no doubt that Google is integrating (slowly) Places with the social backbone and the single login logic of their update. There has also been a trend away from highlighting the stand alone Place page… For example Google has pushed the Places result out the front page with the rollover option and made the Places page difficult to get to from Maps…

So when thinking about what is coming I segment Places into three components

1)The display (search result or otherwise)

2)The SMB management interface

3)The back end architecture that assembles Places listings, dedupes the list, attaches reviews to a listing (or not )

Lets look at #3 first. This might be upgraded but it appears that the technology to automatically generate a business directory world wide will continue to persist and will survive any changes. Google is actively investing in the architecture with recent changes and tools & staff to fix the artifacts of its workings.

#1 – Certainly Google is interested in displaying search results where ever and when ever they make sense and can generate ad revenue. While Place Pages are perhaps being directly displayed less on the desktop they might still make sense in mobile. They most certainly would make sense in the context of Plus in the many ways that you point out.

#2 the Dashboard – It is likely that an SMB dashboard will continue to exist in some form or another. It will likely undergo a radical redesign so as to be able to provide a simple self service interface to Adwords, Analytics, Offers, Punchd etc. It makes all kinds of sense to add Plus to that mix for all the reasons that you point out. There certainly needs to be more reasons for SMBS to return to it but it seems unlikely that the primary interface for SMBS with Google will go away.

Essentially this has transpired. The Dashboard is still awaiting an update but Google hasconfirmed that it will remain the point of contact for creating a business listing.

The algo, while it will evolve to include more social signals, is still the algo and it will still rank businesses. It has been evolving right along but Google rarely throws away ranking algos rather they add and change the important elements.

As for the backend that assembles the listings, dedupes the list, merges similar businesses that too will stay. It is being improved and enhanced but over the past year signficant investments in this technology has been made and it will not disappear.

Google is still rolling out the change so the details of how all this will work are not yet clear. But they note “If you don’t yet have a Google+ Page for your business, we encourage you to create one now. And if you do already have one, hold tight for news on how to get it linked to your local listing.”

So while some has changed, and the change is important, it is incremental change and not revolutionary change. It is a change that will hopefully engage more businesses in claiming and keeping their “place” current and one that will hopefully engage more customers with the business.

But it is not a change that will fundamentally change (at least initially) how a business is ranked in the main search results nor how listings are created and assembled.

Regards,

Valerie VanBooven RN BSN

Owner/ Managing Partner

LTC Expert Publications

Phone: 888-404-1513

Email: valerie@ltcep.com

See our client samples: http://MySeniorService.com

Register for our webinars and marketing videos: http://LTCSocialMark.com

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