Video Marketing Strategy for Plumbing & HVAC Businesses

It’s no secret that people today are addicted to watching online videos. Whether they are funny videos, entertaining videos or serious instructional videos, most people can’t pull themselves away from their computer screens thanks to this form of digital technology. So how can you leverage Video / YouTube in your Plumbing or HVAC Business?

If you have already know that video marketing is a powerful tool that can help you boost sales, congratulations. Now, it’s time to identify who you’re up against in terms of local competition.

Video marketing refers to advertising your products and services online using video representation. This type of marketing has recently gained extreme popularity due to its simplicity and effectiveness.

People are more attracted to video representation and would rather watch an online video than read content of any size. For this reason, most businesses have turned to video marketing to attract customers in the internet world.

The whole purpose of identifying competitors who are using video is to analyze what they’re doing as well as gauge its effectiveness. Based on this information, you will be better equipped to create and market online videos that will crush your competition.

First, check your competitors’ websites to see if they have videos posted there. Most businesses who create online videos post them on their websites as well as video sharing sites such as Youtube.

If you find videos on their site, these are the competitors you should watch when planning and creating videos.

Next, simply go to Youtube and type a local keyword term related to your industry in the search box. If some of your competitors have videos on Youtube, and they are properly optimized, they should come up as well.

Also pay close attention to them as you may gain some insight as to how their videos are created, what message they’re trying to convey, and what they did to get high search result rankings.

Don’t stop at Youtube; there are many other online video sharing sites that you can search for local competition.

Next, check your competitors’ social media pages such as Facebook, Twitter, and Google+ to see if they’ve posted videos – or links to videos – there.

If so, watch keep these competitors on your radar as well.

Analyze Your Video Marketing Status

Analyzing your own video marketing status is vital in the process of outperforming your competitors. Until you understand where your business stands in terms of video marketing, you won’t be able to compete.

What video strategies are you currently using? How are they helping your business? What improvements need to be made?

What are you doing right? What you are doing wrong? What are you not doing that you should be doing? Do you even know?

Consumers expect businesses today to keep up with technology. In their minds, this is a direct correlation to the quality of products or services the business can provide – even though that may not be the case.

Obviously, if you do not have any online videos as of right now, your first goal should be to implement a plan to get started. When doing so, be sure to take a look at what your competitors are doing to generate new customers using videos.

If you do have online videos, but are not getting the type of response you expected, then it’s time to take a really deep look at what could be stalling your success.

For starters, take note of all of your accomplishments to date, such as:

• Number of views on your Youtube videos
• Number of videos you have uploaded to Youtube, your website, and social media sites
• Feedback from viewers

This gives you a starting point to build upon and can be a huge motivating factor in helping you implement changes fairly quickly.

Also analyze the type of videos you are using and determine whether or not they are a good fit for your audience. Which ones are working well? Which ones are not working so well? If necessary, simply ask your audience what they’d like to see.

What are people saying about your videos? Take these comments seriously while developing a plan to improve your overall online video image.

Search engine optimization is a huge player in the success of video marketing; are you implementing any SEO techniques? Are you using proper keywords in your tiles and descriptions? Are you using keywords at all?

The use of targeted keywords in your video text areas are key in helping your videos come up in search engine results when potential customers are searching for what you have to offer.

After a full analysis of your current video marketing status, you will be ready to develop a plan to take down your competition and take back your customers.

Spy on Your Video Marketing Competitors

Competition will always be there and though it is healthy, it can seem like a never-ending battle to the end when it comes to grabbing your share of the local market.

Before you embark on a video marketing journey, it is critical that you take a close look at what your competition is doing when it comes to video marketing.

What type of videos are they using? What message are they trying to get across in the videos? What is the overall purpose of the videos? Would my target audience find this type of video content interesting and informative?

Well, the good news is that spying on your competitors’ videos is not a hard task at all since videos can be found and watched by anyone.  The hard part is analyzing those videos to see what they’re doing good, as well as where they need to improve.

However, the most important thing is that you create engaging, converting videos based on what your competitive research has shown.

Most video platforms allow watchers to make comments on the videos. This is perfect way for you to gauge how consumers may feel about certain types of videos in your industry. People are not shy when it comes to voicing their opinions online, so this is the most accurate ways to get feedback.

Are they using product demonstration videos? What about commercial style videos? How about company introduction videos? Or maybe they have some testimonial videos from satisfied customers.

Take some time to watch as many of your competitors’ videos as you can.

Although your goal is not to blatantly copy anything that your competition is doing, you may gain some great ideas about what type of videos will work well when it comes to converting your local audience into customers.

Next, take note of where your competitors are posting their online videos. Do they have them on their websites and social media pages? Do they have them on video sharing websites? If so, which ones?

How many views do their videos have? Check to see if they’re using video optimization strategies to help their videos rank higher in search results.

This involves the use of keywords in the video description area and title.

Once you have gathered an ample amount of research on your competition, it’s time to lay down a new strategy aimed at beating them at their own game and taking back your share of local customers.   

Make Customers Call your Plumbing Business With Video Marketing

Are you wondering what it takes to make Customers choose YOUR company when they search online the Plumbing or HVAC services they need?

In many different aspects of life, people appreciate visual representation of anything as opposed to reading. With that being said, you, as a business owner, should focus on marketing your business using many different visual means – and video marketing is one of them.

You will, however, have to deal with competitors who are fighting for the same local market as you. So in order to attract more customers, your video marketing plan has to be professional and top-notch.

Consumers usually judge the “quality’ of a business based on its visual representation, such as their website, images, and yes, the quality of their videos.

There are several different types of videos you can create, such as custom commercial style videos to introduce your company, products, and services.

Also, you can create tutorial style videos to help your viewers perform a certain task related to your industry.

Product demonstration videos are always a winner because they help you increase sales by showing viewers how to use your products.

Testimonials are also great for video content as this is a way to let your potential customers see what your existing customers are saying about your business. This is powerful because studies have shown that most people believe what they hear about a business from other consumers.

Last, but not least, in order for anyone to appreciate your videos, they have to “see” them first. Of course, if your videos are posted on your website, your visitors will see them. But what if your website isn’t getting a lot of visitors? There are other ways to help your videos gain exposure and even send more traffic back to your website.

Videos that come up in the search engine results receive the most views simply because people are drawn to videos. So be sure to perform proper optimization by including relevant keywords in your video titles and descriptions.

Video marketing may seem like a daunting task, but it’s not as bad as you may think and should not be ignored. The key is to make sure those videos are highly relevant and appealing to your target audience so they will click through to your website and call you up for an appointment.

Maintain Your Video Marketing Status

Do you have a few videos online, but not seeing any extra leads come in as a result?  There could be quite a few reasons for this.

Many businesses start down the journey of video marketing, but somewhere along the road, they get side-tracked or lose their spark. However, the process of video marketing cannot be taken lightly and requires some consistent dedication and effort.

Marketing today is extremely competitive simply because you and your competitors are trying to win-over the hearts of local consumers.

So let’s say one of your local competitors has several different videos on their website and you have none… Which website will hold the attention of visitors the longest? Therefore, which business has the better chance of converting those visitors into customers?

Your video marketing methods should be high-quality, high-quantity and geared towards getting results. As with any other type of marketing, there are some things you need to do on a regular basis to maintain and build your video marketing sales funnel.

• Avoid being a one-hit wonder. Many businesses create one video, slap it up on their website and are done with it. This is definitely not a good approach. Video marketing should be viewed as a long-term strategy to keep your audience engaged. People love viewing fresh content, so give them what they want.

The more online videos you have, the better if you’re serious about generating more sales with them. This does not mean you have to post a video every day – or every week for that matter. However, come up with a consistent plan for posting that makes sense for your type of business.

• Don’t be stingy with your videos. Many businesses only put their videos up on their website. Well, what about people who don’t know about your website yet because they haven’t found your business? Therefore, place your videos on multiple online video sharing sites such as Youtube. Not only that, place your videos on all of your web properties, such as your social media profiles. The more eyes you can get on your videos, the better.

• Ask for feedback from your viewers. Perform surveys asking them what they like and dislike about your videos. Also ask them what type of video content they’d be interested in seeing more of. Once you are armed with this information, make it a part of your plan to create a stream of videos that your audience craves.

If you would like more information about how to set up, maintain, or even improve your video marketing campaigns download our Free Internet Marketing Guide for Plumbing & HVAC Contractors by clicking here.

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