What’s different about Google+ Local (compared to Google Places)?

by Josh Nelson on September 19, 2012

Perhaps the biggest difference is cosmetic. Imagery plays a much bigger role in the new local pages. Google: “[By] streamlining the layout and putting more focus on photos and reviews, we hope to help you highlight what makes your business truly unique.”

Social search integration

Now, if your customers are on Google+ and they search for local businesses using Search, Maps, they may see reviews of your businesses from people they know from their circles (such reviews are displayed prominently next to your business name).

Customer interaction

With Google+ Local, merchants can develop followers and message them, and have the kinds of social interactions now available on Facebook and Twitter. They can also group their followers into circles (e.g. current customers, prospects, customers of the month, etc.).

Search engine optimization

There’s a ton of SEO potential here. Most notably, unlike Google Places pages, these new Google+ Local pages will be indexed.

Higher barriers to post reviews

Users need a verified Google+ account (verified with a phone call or text) to write a review, and that review

Last updated by Josh Nelson at September 16, 2012.

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