Internet Marketing Tools Review – James Schramko and Luke Moulton Compare the Essentials

Posted by James in Business growth, Interview, Podcast

Podcast: Play in new window | Download (Duration: 59:39 — 68.3MB)

Lukey Luke Moulton is back and in this episode we compare our top list of tools. Every business in the online space will be using certain tools to get up and running, We cover a range of hardware and software.

James’s Tool Rules

• Review tools often (billing notices can be a great prompt for regular reviews) to see if you still need it
• Get the best tool for the job even if it costs a little more
• Commit to using tools to the best of the ability of the tool
• Research and test to determine continued effectiveness and comparable others
• Less is more. Have the minimum tools possible

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Here are the Tools mentioned in this session:

Blue yeti Microphone

Garage Band (comes with Mac)

MacBookPro

Skype

Rode Podcaster  with Shock Mount, swing arm and pop filter

ScreenFlow

iMac with 27inch screen 16Gb ram for fast rendering

MacAir for travel with 27inch as backup computer

2 x ISP lines to get internet working better for me to save time

Canon550D SLR

Canon60D SLR  + 50mm 1.8 lens

Three Roller system Green Screen, Black + White backdrop

Sennhieser camera mounted wireless unit with lapel mic

Rode NTG-3 shotgun mic and Beachtek power source

Three light kit to get illuminated

Manfrotto tripod

Canon RC-6 remote controller reduces editing time and single filming focus

Tip: Film outdoors where possible

TIP: Use an extension chord to reach the camera

Dropbox for final edit

Whiteboard with markers for scripting the video

TIP: Film in one take

Gather RSS feeds from SpeedDash.com to get information to create content

Make notes in Evernote for recording

Google reader

Reeder on iPad

Buffer App

iPhone Camera

Logitech USB headset with extension chord

When using ScreenFlow use a Template (Ripple delete for fast editing)  pre-do the transitions

Call Recorder for Mac also has Split sides of track

iSkysoft converter to convert mov into MP3

Amazon S3 for MP3 media

Wistia for video encoding and player reduces the need for Handbrake.fr , EZS3,  JW Player, EZvideo player,

Wistia allows tags to be passed to increase relevancy of viewers and offers by viewing the habits of paid products

TIP: Make better products by eliminating waste and combining that with feedback surveys 

Google analytics helps with conversions

Optimizely

VisualWebsiteOptimizer

Unbounce

Zentester

MailChimp

TIP: Conversions  - check the eventual conversion beyond the first opt-in

Aweber

OfficeAutopilot

TIP: People often use a throw away email to get a one time report

ClickTale

CrazyEgg

Putler for analyzing Paypal stats

Nanacast

VBulletin

WordPress

Interspire Shopping cart / BigCommerce

Namecheap

GoDaddy

VREdirect.com

Hostgator

SEOhosting

Paypal is very easy to use and well priced. The conversion can be cheap

Merchant Facility can have cheaper currency conversions

Eway

Trello

Google Docs also has google email groups

ZenDesk

PassPack

LastPass

PassPack

Google Chrome Gmail Sync passwords

Team DropBox

Google Drive

Be careful using ‘client’s to post to Facebook

Tweetdeck

Yourls.org link tracking tool on your own domain

Mindmap software

bubbl.us

TIP: place a mindmap on your screen background

TIP: use a second screen for productivity 

Onlywire bookmarking

Ahrefs

MajesticSEO

SEMrush

ManageWP

Google Webmaster tools

 TIP: Many of these tools have bonuses available at www.BuyWithBonus.com

Tags: canon 60d, office autopliot, screenflow, skype

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