The Ugly Truth About Podcasting – A Behind The Scenes Look At What Really Goes On…

Posted by James in How To, Interview, Podcast

Podcast: Play in new window | Download (Duration: 44:35 — 51.0MB)

James Schramko and Luke Moulton lift the lid on the subject of Podcasting….  Luke Moulton used to co-host a podcast with Tim Reid.  I also co-host a podcast with Timbo so this episode was a bit of fun to make.

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Highlights from this podcast

• How professional do you need to go for your first podcast?
• Does a recording studio help?
• Do you need an official ‘bumper’?
• Broadcasting with no pants…
• Setting the stage quality wise for recording from the start
• How to invite interviewees to record with you
• Building a podcasts into a powerful and strong community
• How to start a podcast
• The key to getting good stories from interviewees
• Leverage your audience to the fullest extent possible
• The reason why you need to have a range of products that are appropriate products
• Podcasts are a more do to with traffic rather than being a product?
• Having a traffic source builds up traffic to the front door
• How to build authority build trust
• Are people in a position to take action when listening to your show?
• Selling versus developing authority
• How to reassure the audience that you are worth working with
• How to measure sales from podcasts using a trackable link
• Detailed podcasting strategy
• The biggest potential pitfalls and what you would might do differently
• Are podcasts growing or in a declining trend?
• The way people consume media is changing
• How does the apple iTunes algorithm work?
• Do you polarise an audience or go with the grain?
• Don’t try and be everyones cup of tea
• Production quality for podcasts are less onerous than video
• Why pro podcasting production values can create a difference
• The importance of keeping your sound levels consistent
• Press record and do it yourself
• The famed double headed recording technique
• Stats you can use pod track to discover data about your audience
• How you can tell what browsers people use.
• Why you should know your audience so that you can optimise the content
• Is podcasting for everyone?
• How to install your podcasting plugin to a blog then retro add it to iTunes
• The three most popular podcasting formats…
• What equipment is good?
• Why Amazon S3 might save you some headaches
• In iTunes should you target tight or broad?
• James special Facebook campaign around your experts name to bring new listeners trick
• The Authority Leverage  process for leveraging a podcast after publishing it

Enjoy!

Tags: equipment for podcasting, how to podcast, james schramko, luke moulton, podcasting, podcasting techniques

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