Show 8: Google Penguin Repair

Last show some of main discussion points included the Google Penguin update and CISPA. If you missed the episode and would like to catch up, go to our Show 7: Google Penguin Update and CISPA show page.

Here are this week’s notes:

Week 15: Guest posts on big blogs can provide massive traffic spikes. Try to make them epic and engage every comment you receive on the post. The extra brand reach helps maintain traffic levels after the post – note how the spike only drops half way back down.

• Social Media
  • Seed your Facebook account with some fans
• Analytics
  • Discover under performing areas of your site
• Content Marketing
  • Start writing guest posts for other sites with similar visitors

Week 16: Give away something with great value and you’ll get word of mouth and viral traffic. If your landing page directs people through to your website (click through), improving your message match will drive more conversions and traffic.

• Lead Generation
• Give something away in exchange for customer data (offer your ebook in exchange for email)
• Pay Per Click (PPC)
• Work on your message match to improve Quality Score (Match your ad to your page content)

Did you miss our last episode? You can catch up by listening to the YouTube page!

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