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The Ugly Truth About Podcasting – A Behind The Scenes Look At What Really Goes On…
Posted by James in How To, Interview, Podcast
Podcast: Play in new window | Download (Duration: 44:35 — 51.0MB)
James Schramko and Luke Moulton lift the lid on the subject of Podcasting…. Luke Moulton used to co-host a podcast with Tim Reid. I also co-host a podcast with Timbo so this episode was a bit of fun to make.
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Highlights from this podcast
- How professional do you need to go for your first podcast?
- Does a recording studio help?
- Do you need an official ‘bumper’?
- Broadcasting with no pants…
- Setting the stage quality wise for recording from the start
- How to invite interviewees to record with you
- Building a podcasts into a powerful and strong community
- How to start a podcast
- The key to getting good stories from interviewees
- Leverage your audience to the fullest extent possible
- The reason why you need to have a range of products that are appropriate products
- Podcasts are a more do to with traffic rather than being a product?
- Having a traffic source builds up traffic to the front door
- How to build authority build trust
- Are people in a position to take action when listening to your show?
- Selling versus developing authority
- How to reassure the audience that you are worth working with
- How to measure sales from podcasts using a trackable link
- Detailed podcasting strategy
- The biggest potential pitfalls and what you would might do differently
- Are podcasts growing or in a declining trend?
- The way people consume media is changing
- How does the apple iTunes algorithm work?
- Do you polarise an audience or go with the grain?
- Don’t try and be everyones cup of tea
- Production quality for podcasts are less onerous than video
- Why pro podcasting production values can create a difference
- The importance of keeping your sound levels consistent
- Press record and do it yourself
- The famed double headed recording technique
- Stats you can use pod track to discover data about your audience
- How you can tell what browsers people use.
- Why you should know your audience so that you can optimise the content
- Is podcasting for everyone?
- How to install your podcasting plugin to a blog then retro add it to iTunes
- The three most popular podcasting formats…
- What equipment is good?
- Why Amazon S3 might save you some headaches
- In iTunes should you target tight or broad?
- James special Facebook campaign around your experts name to bring new listeners trick
- The Authority Leverage process for leveraging a podcast after publishing it
Enjoy!
Tags: equipment for podcasting, how to podcast, james schramko, luke moulton, podcasting, podcasting techniques
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