Show 7: Google Penguin Update

Earlier this week, Google released their much anticipated Penguin update that targets webspam in their search results. Google said that 3 percent of websites will be impacted with the algorithm update.

In their official webmaster blog, Google said, “The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce webspam and promote high quality content.”

Did the latest update hurt or help your rankings?

Week 13: The more visitors you can convert into fans, the more traffic Facebook will create for you when you make announcements there.

• Social Media
  • Create a conversion oriented Facebook page (Get more FB visitors to “like” you)
• Conversion Rate Optimization
  • Rate your landing pages with the scorecard (This will give you a To-Do list)

Week 14: Push your blog content through to your Facebook fan page to extend its reach and create a forum for dialog.

• Social Media
• Connect your blog to Facebook for active content
• Pay Per Click (PPC)
• Use one landing page for each ad group (Make your content more focused)

Did you miss our last episode? You can catch up by listening to the YouTube page!

Link: Video Guide To The Google (Penguin) Webspam Update

Link: Google Launches “Penguin Update” Targeting Webspam In Search Results

Link: Foursquare to roll out paid search ads for local specials

Link: How CISPA would affect you (faq)

Link: 13 Website Social Optimization Oversights That Make You Look Foolish

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