Social media and Government | Web Directions: Government

Social media and Government

Presented by Grant Young

Old Parliament House, Canberra

Tuesday 20th May 2008, 9:00am to 5:00pm

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Workshop notes

Description

Social media – blogs, wikis, social networking services, online communities, folksonomies/tagging, social search – are reshaping what citizens expect from government services. Areas of government, from health and policy development to tourism and the cultural sector, are all being asked to deliver better, more interactive, more citizen-centric, more engaging, and personalised online services.

What’s happening in your organisation?

The technologies for delivering these services are mature: the challenges here are not technical. Rather, the success of any program will be determined by making smart technology choices to produce creative and engaging social media experiences within which citizens can interact with your organisation.

This workshop will introduce some of the opportunities that citizens are already seizing with social media tools and look at some of the ways government agencies are beginning to experiment with these same tools. It will explore methods for developing a social media ‘strategy’, and how the success of a project can be measured.

Who is this workshop for?

This workshop is designed for marketing and communications managers, and web managers who are wanting to learn about the application of social media and Web 2.0 tools in government across service delivery, promotion and marketing. No prior knowledge is required and this workshop is not technically oriented.

What will you learn?

By the end of the day you will:

• understand the breadth of social media
• have a basic understanding of how to implement social media in particular campaigns
• be ready to confront the challenges that social media poses to traditional organisational models
• be prepared for meetings with senior management: able to cite specific successful examples of social media in government
• be able to select the social media tools most appropriate to your overall communication and online strategies
• understand different ways of measuring the ‘success’ of social media

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