Leads | Butch Hamilton Videos

Leads

Buying leads to promote a business is simply playing a fools game of chance. Most do not realize that that so-called special one of a kind lead has been resold to others, just like you, hundreds, and quite possibly thousands of times. Needless to say that when you pick up the phone to call this fresh prospect, the results you will have will most likely not connect with the perception that you have.

Leads are necessary, but in fact, very perplexing and frustrating for most. That lead is a real person. That lead may become your best marketer. That lead deserves attention and respect. That lead could be the difference in your success, or failure. The whole aspect of lead generation deals precisely on how you approach the lead in question.

Let us learn more about leads below.

A lead, or a sales lead, or Sales Lead, is the identification of a person or entity that has the interest and authority to purchase a product or service. This step represents the first stage of a sales process. The lead may have a corporation or business associated (a B2B lead) with the person(s). Sales leads are generic leads – i.e. a person signs up for a type of offer, instead of a particular company or brand. Sales leads come from either lead generation companies processes such as trade fair|trade shows, direct marketing, advertising, Internet marketing, spam, gimmicks, or from sales person prospecting activities such as cold calling. For a sales lead to qualify as a sales prospect, or equivalently to move a lead from the process step sales lead to the process sales prospect, qualification must be performed and evaluated. Typically this involves identifying by direct interrogation the lead’s product applicability, availability of funding and time frame for purchase. This is also the entry point of a sales tunnel, sales funnel or sales pipeline. A lead that is generated via a lead capture page is a potential sale. It all depends on the approach that the LCP owner uses to speak with that prospect, that will determine the final outcome.

Some companies providing sales leads become the business’s one source of leads by integrating outbound calling with email and postal campaigns to create a multi-touch lead. Related to the idea of multi-touch leads is the “Seven Contact to Sale Theory,” which delivers leads that start with an outbound call, followed by an email and sometimes postal piece. By the time the lead purchaser gets the lead, the customer is familiar with their brand and has an opportunity to request additional information.

When buying Internet leads from a marketing company there are a wide range of different products depending on how the leads are sold and the lead companies polices. Exclusive Internet leads are sold to one company, but depending on the company may be sold again the next day as a shared lead or put into a cherry picking system. Shared leads are sold to multiple companies, each lead company has a different policy on the number of times sold as the more a lead is sold the less value/quality it becomes. Many leads are sold as aged, this means the lead is anywhere from 1day to over a year old although they are usually sold based on different such as 1-7, 30-60, 60–90 days old.

Once a qualified lead exists, additional operations may be performed such as background research on the lead’s employer, general market of the lead, contact information beyond that provided initially or other information useful for contacting and evaluating a lead for elevation to prospect, the next sales step.

Sales leads are typically generated for closing a sale. As a result, they are information heavy – a sales lead would contain not only the basic information of a person (such as First Name, Last Name, Email, etc.), but also more detailed information such as FICO Score, Household Income, etc. In complete contrast, marketing leads contain only the basic contact information of a person, such as Name, Email and Social Networking handle. Advertisers use the information contained in a marketing lead to build a long-term relationship with the consumer via email, Facebook, Twitter or a brand community site.

If a sales lead eventually makes a purchase, this is called conversion and a closed sale. The ratio of sales leads that convert is often referred to as the conversion rate, a way to measure the effectiveness of a sales process, sales team, or sales person.

The burning question about leads remains. Why would anyone buy leads, when they could simply Subscribe to Veretekk, and learn to generate their own leads for only $54.95 per month?

Butch Hamilton

Director of Marketing Veretekk

1-806-367-9107

platinumseotools [@] gmail.com

Office Hours-9AM-6PM CST

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