Marketing Assisted Living Online: Is One Lead a Day Through Your Website a Good Thing?

Posted on October 7, 2011 in marketing assisted living

We recently brought on an Assisted Living Group who have seven small facilities in a large metropolitan area. We built one website, optimized it, and add content to it almost daily.

We implemented a telephone tracking and recording system for all of their locations and a toll free number to serve the entire region.

Here are the results after 75 days. These are only calls through the recorded lines shown on their website, this does not include contact forms or any other lead source.

Tell me is this good? Would you like your assisted living facility to see these numbers every day? Without divulging the cost I can tell you that it’s less expense than ONE  “A Place for Mom” lead per month BY FAR!

This is also NOT a result of a PPC campaign, it’s all natural search engine results.

Assisted Living Leads

• 443 calls from July 20, 2011 – October 7, 2011
• 76 days
• 83 marked as leads
• 6 calls per day
• 1 lead per day
• 18.7% of calls are leads

What do you think?

Marketing Home Care, Home Care Leads, Marketing Elder Care, Marketing Senior Services

USA valerie@ltcep.com

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