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Understanding How The Search Engines Work
by Josh Nelson on September 27, 2011
Over the past ten years the way the Search Engines work has changed a lot; especially with the introduction of the Google Map Listings to the search results for local search. A majority of the plumbers we talk with are confused about how the search engines work and the differences between the Map Listings, Organic Listings & the Paid / Pay-Per-Click Listings.
In this article we wanted to take a few minutes to DEMISTIFY the search engines and break down the anatomy of the Search Engine Results Page. By understanding how each component works, you can formulate a strategy to maximize the results of each.
There are 3 core components of the Search Engines Results Page:
Now that you understand the 3 major components of the Search Engine Results and the differences between Paid Listings, Map Listings & Organic Listings you might wonder… “What section is most important?” This is a question that we receive from plumbing contractors every day.
The fact is that all three components are important and each should have a place in your online marketing program because you want to show up as often as possible when someone is searching for your plumbing services in your area. With that said, assuming you are operating on a limited budget and need to make each marketing dollar count; you need to focus your investment on the sections that are going to drive the strongest Return On Investment.
Research indicates that a vast majority of the population look directly at the Organic & Map Listings when searching and their eyes simply glance over the Paid Listings (as illustrated by the images below).
So if you are operating on a limited budget & need to get the best Bang For Your Buck you should start by focusing your efforts on the area that gets the most clicks at the lowest cost. We have found that placement in the Organic & Map section on the Search Engines Drive a SIGNIFIGANTLY better Return On Investment than Pay-Per-Click Marketing.
So how can you get your plumbing company listed in the Organic & Map listings? Download our FREE Internet Marketing & SEO Guide to learn how.
Images:
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