Ezine Articles by Butch Hamilton « BUTCH HAMILTON PODCASTS

Ezine Articles by Butch Hamilton

Ezine Articles by Butch Hamilton is a timely site with the intent and purpose of providing Google readers with excellent information, ideas, strategies and viewpoints on how to build, maintain and grow a business for financial reward.

There can be no doubt that content writing, done on a very consistent basis, is the key to marketing a site on Google. It really does not matter what business one becomes involved with, the way to promote any business successfully, is by writing keyword specific content, and submitting that content to live submission services like the blog that is being read now.

Article marketing, as defined on Wikipedia is a type of advertising in which businesses write short articles related to their respective industry. These articles are made available for distribution and publication in the marketplace. Each article has a bio box and byline (collectively known as the resource box) that include references and contact information for the author’s business. Well-written content articles released for free distribution have the potential to increase the business credibility within its market. Also it helps in attracting new clients. These articles are often syndicated by other websites, and published on multiple websites.

Article marketing has been used by professionals for nearly as long as mass print has been available. In paper-print form (as opposed to online forms), article marketing is utilized commonly by business owners as a means of obtaining free press space. A local business provides useful content to the newspaper that too free of cost and in return the newspaper prints the business contact information with the required article. Because newspapers and other traditional media are expected to present content on limited budgets, this arrangement is generally advantageous for all parties involved.

For example, an accounting firm may market itself by writing an article titled “The Top 10 Ways to Avoid Being Audited” and offering it to the local newspapers several weeks prior to tax season. Similarly, a roofing company may offer radio stations a concise article titled “How to Avoid Ice Damage to Your Roof this Winter” shortly before the winter season.

Content writing, or article marketing is a Catch-22 problem. Most feel intimidated to write content. That being said, content writing is the key to success on Google. So, is this precisely one of the main reason of the failure rate in the home business arena? One would indeed be led to that conclusion.

Having said that, Ezine Articles by Butch Hamilton will be significant work in progress over the following months and years. Be sure to bookmark this site, as the content here will be changing quite frequently.

Butch Hamilton

Director of Marketing Veretekk

VM Group LLC

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Published: Friday, July 22nd, 2011

Category: News Press

Tags: AM, Butch Hamilton

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