Is there really Social Media Marketing Return on Investment?

Posted on July 16, 2011 in Blog

I found this great article on TheNextWeb.com and had to share it. We all ask these questions of ourselves and our investment in our social media efforts. The reality is that is DOES pay off, but YOU need to be involved.

Read the whole article HERE.

The question of whether or not social media drives ROI still plagues many marketers and brands. The issue is not always as straightforward as it seems, as there are multiple ways to measure the benefits of social media and it isn’t as simple as looking for a direct sales return at one end, with the social media imput at the other. Smart tracking and measuring is needed to fully capture the benefit of a social media campaign and while looking for direct ROI is one way to do it, there are other values to be measure from social media marketing. I’ve put together a list of case studies that prove the ROI of social media, both through direct monetary return, customer loyalty, repeat traffic and more. Viewing social media holistically to gain a better understanding of how it can work for you is more beneficial to any brand than looking for one single return. Remember that social media marketing is not the same as online advertising ; it’s not necessarily something that can be switched on and off to directly produce revenue.

Regards,

Valerie VanBooven RN BSN

Owner/ Managing Partner

LTC Expert Publications

Phone: 888-404-1513

Email: valerie@ltcep.com

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