Jeff Siegel Shares His Clickbank Marketing Secrets

Posted by James in Affiliate, Content, Conversions, Interview, Podcast, Product creation, SEO, Traffic

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In this podcast I talk to my friend Jeff Siegel a multi million dollar Clickbank internet marketing expert (and a heck of a nice guy!). As a top level marketer and partner in “The diet solution program” selling over 1000 copies of health related information products per day you will enjoy the key points on offer here….

Opportunity Next door

Jeff  lived next door to Isabel (now his co-partner) who attended high level training conducted by Craig Ballantyne. This led to Isabel meeting Vince Delmonte and Mike Geary who are also fitness industry superstars. Knowing this was an advantage not to be ignored Isabel asked Jeff for help putting up a website.  (This is proof that a Mastermind level coaching can pay huge dividends).

Do Sales Videos Work?

Jeff really pushed the envelope testing out Video Sales Pages. Soon a few hundred sales day turned into a few thousand sales a day. Start with an introduction, then establish credibility and follow up with ten minutes of solid content.

How Super Affiliates Conquer The Market With 500 Sales Per day…

They use paid advertising. If you are stuck on the ‘free’ treadmill then it is going to be a slow ride at 1% conversions…  Jeff recommends product owners prove conversions yourself first. JV’s will send spurts of warm traffic, in fact some affiliates can do 500 sales themselves in a single day. TIP: January is the big month for diet solutions!

How important is the product itself?

You need to continually update the product but it is super important to have quality from the start. Jeff is all about integrity.  Make sure you have related up-sells that accelerate the results, save time or effort. Perhaps build a community to encourage additional product consumption. Increase customer service with a call centre. Jeff will have operators verify orders and answer questions whilst offering additional deals.

Does Size Matter?

Currently Jeff has a small company size – 10 people on staff with outsourced remote team members. The structure is 2 senior partners, 2 junior partners.

On Striking JV Deals….

With ClickBank you will need to get JV partners on board. How do small players approach big players for deals? TIP: dont bring up business first! Be sure to attend conferences. Super affiliates big in marketing stuff always have things going on so super affiliates can come and go.

Focus your energy on helping affiliates make money

It takes 75% of your effort to stay up to date and tread water. Jeff has a warning about crazy affiliates who can get you banned from Google. Keep a close eye on them and avoid affiliates who run ‘scam’ angle campaigns.

Conversion Suggestions

It is essential to conduct split testing and tracking. Jeff often creates special pages for affiliates who make a lot of sales and have a good history. These special pages will have headlines to match ads for continuity. Lead people all the way from start to finish – you must not slack off at the finish. Everything is counter intuitive so persistance and risk are important.

What tools can be used for testing?

Jeff recommends Googles Conversion Optimizer . TIP: always go with simple. Get simple working first then go advanced. Start with A:B split testing before trying heat maps.

How do you attract affiliates?

Hire an affiliate manager to recruit super affiliates. The Diet Solution Program is ClickBank’s top selling program in the Health & Fitness space. Jeff knows what he is talking about! Affiliate Site: www.thedietsolutionprogram.com/affiliates

Success Tip From Jeff

Go the extra mile with your own internet marketing campaign….

Ask questions or comment below:

Tags: affiliate manager, clickbank affiliate, clickbank marketplace, clickbank top ten, conversion testing, craig ballantyne, google website optimizer, internet marketing, james schramko, jeff siegel, mike geary, split testing, the diet solution program, video sales letter, vince delmonte

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