Arlene Hostrop | Web Directions East 2010

Arlene Hostrop

Arlene Hostrop has over 20 years international management experience in marketing/advertising, strategy consulting, and Internet management. As Executive Vice President at Wunderman International, she leads the development of digital, data and CRM projects for multinationals advertising in Japan. Throughout her career she has worked with major companies like Microsoft, Coca-Cola, P&G, Baxter, and Volvo, as well as organizations in travel/tourism and internet start-ups.

As President of Asia Pacific for Management Ventures, Inc., Ms. Hostrop was responsible for working with consumer goods companies in Japan and China to expand business throughout Asia. While at MVI, she led several redesigns of MVI’s website and implemented new processes to lead the website business globally to its highest record growth.

As a strategy consultant with Bain & Company in Tokyo and later with other boutique consultancies in the US, Ms. Hostrop built her career advising multinational companies and working across functions with key decision makers. At the same time, she was involved with the development of several internet start-ups like Sephora.com, Boatscape.com, and ConsumerReview.com.

Ms. Hostrop earned her M.B.A. from Harvard Business School and studied at Hitotsubashi University and Keio University in Tokyo, Japan.

Session: Optimizing Your Digital Strategy

Marketing is in the process of dramatic change. Marketers everywhere are developing different websites, mobile sites, blog postings, iPhone/iPad apps, etc. because everyone is trying to connect everywhere with customers. The end result is that different marketing campaigns and initiatives develop but many times they are completely disconnected from campaigns and initiatives that already exist. The result is lost opportunity, brand confusion and higher costs than necessary if there was just more time to develop a digital strategy.

Arlene will discuss different aspects of developing your strategy, coordinating your digital assets, and developing metrics, as well as using social media and CRM to optimize your digital strategy. Arlene’s experience offers a unique perspective on developing and optimizing your digital strategy which you can take away and translate into practice.

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