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Advertising Your Plumbing Business On Craigslist

by deaniodice on April 29, 2011

Craigslist is not always the best advertising option but there are certain situations in which a Plumbing Company cannot afford not to advertise on Craigslist. For the purposes of this article we will examine two common scenarios where a Plumbing business owner should definitely consider advertising on Craigslist because failure to do so can be detrimental to his business. These examples include small startup Plumbing companies without a large advertising budget and established plumbing companies whose direct competitors are advertising extensively on Craigslist.

Small Startup Plumbing Companies Benefit from Advertising on Craigslist

Small startup plumbing companies often have a great deal of work ahead of them to begin competing with existing Plumber companies who are already thriving. These companies may already have established client bases and may have substantial funding budgets for the purpose of obtaining new customers. Customer loyalty can be difficult to break and new plumbing companies either have to offer significantly better quality products or services, comparable products or services at reduced prices or a slick marketing campaign with consumer appeal.

However, smaller companies rarely have the advertising budget necessary to orchestrate an elaborate advertising campaign. This is when Craigslist becomes a necessity. Smaller companies can focus their energy on creating outstanding advertising copy without spending exorbitant amounts of money to run these advertisements in other forms of media such as newspapers, magazines, television or radio.

It is important to note that while free advertising is appealing, the advertising should be just as sophisticated as it would in markets where the business owners would be required to pay a fee to run the advertisement. This will help the business to maintain a professional image and will entice potential customer to try their products or services.

Don’t Let the Competition Corner the Market

Another scenario where a business cannot afford not to advertise on Craigslist is when direct competitors are making use of the advertising opportunities on Craigslist. This is important because businesses who do not advertise in the same locations as their competitors are essentially conceding potential customers who peruse those locations to the competitors.

If there are a large number of members of that community using the local Craigslist website to find plumbing services, you will likely miss out on these business opportunities because these individuals will likely select one of the individuals advertising on Craigslist for their plumbing needs. If you were to place a well written advertisement in an appropriate section of Craigslist you may find you are able to gain a market share of the available business.

There is, however, one caveat to placing advertisements wherever your competitors are advertising. This practice is not considered worth while when the market is already saturated with competition. Consider the above example. If there are a small number of competitors competing for business on Craigslist it is worthwhile to place your own advertisement here. However, if literally hundreds of Plumbers are flooding the website with their advertisement it is not worthwhile to post an advertisement because your advertisement will likely be lost in the shuffle. It is much more worthwhile to advertise in other locations. Checking Craigslist periodically may still be a good idea because those advertising on the site are likely to not see great gain from this advertising and may resort to other options. When you notice a decline in competitor advertisements, it is a great opportunity to add your advertisement.

Marketing is about being one step ahead of the competition. Marketing with a plan could put your Plumbing business above and beyond your main competitors.

Top 7 Things To Look For In A Plumber Internet Marketing Company

by deaniodice on April 28, 2011

So you’re ready to take your plumbing companies maketing online, you’ve ran ads in the the Yellow Pages in the past but you can see that more and more potential customers are turning to the Internet to find your business. But how do you find the right Internet Marketing company to take your business to the next level.

Here are the top 7 things to look for in a Internet Marketing company for your plumbing business:

These are just a few helpful tips that you can use to get the most out of your Internet Marketing Program. If you’re interested in learning more about Internet Marketing for Plumbers check out www.PlumberSEO.net.