Google Adwords | Marketing Home Care, Home Care Leads, Marketing Elder Care, Marketing Senior Services

LTC Expert Publications Introduces Affordable Google Adwords Pay-Per-Click Advertising Options for Current and New Clients

For several years LTC Expert Publications has offered Pay-Per-Click campaign management for clients who already were engaged in the process but had little time or expertise to manage campaigns on their own. (After all, you can’t just set it and forget it!)

By popular demand we now offer this as standard package for any client who wishes to have more immediate results with their online marketing efforts. Although our focus is to achieve the longer lasting and effective natural (organic) search engine results, we also understand the need to have the phone ringing right away!

Our pricing structure is the lowest in the industry.

Here are the 4 options for current clients and new clients:

• For current clients who are already part of our Ultimate, Alzheimer’s, or Advanced marketing programs, we will charge a flat fee of $200 per month to implement and manage a Pay-Per-Click campaign.
  • You pay for the clicks through your own Google Adwords account that we set up and manage for you.
  • You can set your own click budget, and we will maintain it for you.
  • No set up fee.

• For new clients who are implementing our Ultimate, Alzheimer’s, or Advanced marketing programs, we will charge a flat fee of $200 per month to implement and manage a Pay-Per-Click campaign.
  • You pay for the clicks through your own Google Adwords account that we set up and manage for you.
  • You can set your own click budget, and we will maintain it for you.
  • No set up fee.

• (Clients with Smaller Budgets) For current or new clients who want to ONLY do the Pay-Per-Click for a while (for instance while waiting for their website to move up in the search engine rankings), we will happily accommodate this.
  • We will stop the blogging process while managing your Pay-Per-Click campaign.
  • Our monthly fees will not change.
  • No set up fee.

• For new clients who are NOT participating in any of our other programs we charge a $500 set up fee and $200 per month for PPC management.
  • We set up a landing page.
  • You pay for the clicks through your own Google Adwords account that we set up and manage for you.
  • You can set your own click budget, and we will maintain it for you.

Pay-Per –Click Services Phase 1: Set-Up

• Goals and Objectives Review
• Expert Detailed Keyword Analysis: Because we work in your industry, we understand elder care and senior service marketing better than a generic PPC company who serves all business types and models.
• Budget and Goal Reviews: What is your monthly budget?
• Manage and create descriptions of your business to enhance the quality and frequency of your visits.
• Creative Ad copy writing – We will create ads and determine which messages perform best in order to maximize the number of new clients. (A/B split testing)
• Landing pages- most of our clients already have a compelling landing page, but if you are new to our services, we will create one for you.
• Assist you in creating and achieving realistic short and long-term goals.

Pay-Per-Click Services Phase 2: Ongoing Management

• Weekly Bid monitoring
• Ad effectiveness review
• Compelling Ad variant creation
• Comprehensive Pay Per Click Management Budget
• Pay per click Campaign Optimization
• Monthly PPC strategy and results
• PPC Bid Management
• Monthly reporting.
• Monthly Organic vs. PPC comparison
• Unlimited PPC Management Email Support

We will continuously monitor and analyze your campaign performance:

• Click through rates (clicks from your ads to your website, CTR)
• Conversion rates (how many visitors performed a desired action such as filled out a form or placed a call.)
• You pay for the clicks through your own Google Adwords account that we set up and manage for you.
• You can set your own click budget, and we will maintain it for you.