Strategy | Web Directions - Part 2

Presentations about strategy

Jackie Moyes — Converting research findings into business speak

• In: Resources
• By: Maxine
• March 10, 2008

A presentation given at Web Directions User Experience, Melbourne Town Hall, May 16 2008.

Getting your company to adopt a user-​​centred design approach can be an uphill struggle. The first stage typically is to get them to agree to incorporate usability testing in to the development process, at a stage early enough to actually implement any design recommendations. The second stage is to convince them to do more ethnographic style research to understand the larger context of the task that the site is trying to support. The biggest challenge comes last – how to help the business owners make the mental leap between the in-​​depth findings from the research and the implications and opportunities it presents to your core business strategy and product roadmap.

This is the challenge that the User Experience team at News Digital Media have been addressing. In this presentation, Jackie will discuss this issue in more depth and present examples of ‘design tools’ the team have been experimenting with to try and bridge this gap and help the business develop more user-​​centric strategies.

See the slides and hear the podcast »

Brian Fling — Mobile web design and development

• In: Resources
• By: jessie
• February 12, 2008

A presentation given at Web Directions North, Vancouver Canada, January 31 2008.

Mobile technology is poised to revolutionize how we gather information. By 2010 half the population of the planet will have access to the internet through a mobile device, making the mobile web an essential part of our lives. Yet the mobile industry has few if any resources to help would-​​be mobile developers from diving in other than applied experience from within the industry.

Brian Fling dicusses the mobile ecosystem in Canada and abroad, how you go about developing an integrated mobile web strategy, mobile design and development principles and best practices, and most importantly, practical techniques and information to start creating mobile websites today.

See the slides and hear the podcast »

Indi Young — Innovation With Mental Models

• In: Resources
• By: jessie
• February 12, 2008

A presentation given at Web Directions North, Vancouver Canada, January 31 2008.

In his recent book, The Myths of Innovation, Scott Berkun argues that innovation does not happen in a flash of inspiration. Instead, it takes years of research to deeply understand a problem space. A designer who methodically examines, adopts, or discards various hypothesis about the topic is the one who comes up with the best solutions.

In this talk, Indi Young will present a methodical (but rapid!) approach to invention. Using a mental model diagram depicting the behavior of a customer segment, she will show how to recognize when your current offerings could do better at matching needs and how to synthesize new ideas.

With the ideas in this presentation, you will be able to think up new product ideas and improve upon old product features in a guided, strategic manner.

See the slides and hear the podcast »

Rob Manson and Alex Young — E is for everywhere

• In: Resources
• By: Maxine
• September 29, 2007

A presentation given at Web Directions South, Sydney Australia, September 28 2007.

In 1998 the American Dialect Society voted “e-​​” (as in electronic) as the “word of the year”. This signified how important the internet had become in our world. Almost 10 years later we’re undergoing an even larger change. Only this time the “e-​​” prefix stands for “everywhere”. Mobile content, services and commerce are changing the way we communicate, work and do business. And these changes are building upon the already massive revolutions brought about by the internet — only faster and made more pervasive. This presentation will look at the strategic issues facing managers and developers as they strive to adapt to this literally “moving” target.

See the slides and hear the podcast »

Stephen Cox — Building ethnography into the design process

• In: Resources
• By: Maxine
• September 29, 2007

A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Working in usability and user experience can give you some great insights into the product design process. Yet few organisations know how to take advantage of this information silo. As a user experience expert do you sometimes wish you could have more input into product ideas handed down from above? Ever wanted to have the ear of business strategists? Even be best friends with marketers and sales people? Stephen Cox explores some of the exciting things that can happen when the disciplines of usability and user experience are allowed to seep out into the realms of strategic and tactical design innovation. He approaches the field of ethnographic design research in practical terms illustrating how News Digital Media has come to embrace the idea of extensive customer research, and the benefits that this has brought to different levels of the organisation.

See the slides and hear the podcast »

Scott Berkun — The myths of innovation

• In: Resources
• By: Maxine
• September 29, 2007

A presentation given at Web Directions South, Sydney Australia, September 28 2007.

Much of what we know about innovation is wrong. That’s the bet this entertaining keynote takes as it romps through the history of innovation, dispelling the mythologies we’ve constructed about how we got here. This talk, loosely based on Scott Berkun’s recent O’Reilly book (May 2007), will help you to recognize the myths, understand their popularity (even if you don’t believe in them), and how to use the truth of innovations past to help you in your work today.

See the slides and hear the podcast »

Laurel Papworth — Social networks and mobiles

• In: Resources
• By: Maxine
• September 29, 2007

A presentation given at Web Directions South, Sydney Australia, September 28 2007.

It’s not just about email and Twitter: industry analysts agree, virtually every online social network application will develop a mobile feature in the next year or two. From Flickr pre-​​installed on Nokia phones to an up-​​to-​​date map of your buddies locations, mobile devices are ready to come pre-​​loaded with new friends for you to play with. Before you tune out to listen to music tagged and delivered to your mobile by your social network, or press SEND on a stinging critique of the Web Directions dining hall food to restaurant review mobile sites, why not attend an informative yet fun session about the latest and greatest in GPS and location based services connecting online communities on your mobile? For those who want to focus on the business model not the technology.

See the slides and hear the podcast »

John Allsopp — Trends and predictions in web technology

• In: Resources
• By: Maxine
• September 29, 2007

A presentation given at Web Directions South, Sydney Australia, September 27 2007.

Web designers and developers are a very practical bunch, often too busy with today’s challenges and workloads to find time to keep up with developments over the horizon. In this session John Allsopp looks at what trends that are important for web designers and developers and innovators generally — what future versions of browsers have in store, what devices people will be using to access the web, and more. A perfect complement to Bert Bos’s focus on coming web standard technologies.

See the slides and hear the podcast »

Dave Greiner and Ben Richardson — The story of Campaign Monitor

• In: Resources
• By: Guy Leech
• September 30, 2006

A presentation given at Web Directions South, Sydney Australia, September 28 2006.

Campaign Monitor is a great home grown web app success story. Dave and Ben will share their experiences of taking an idea they believed in, working like mad to implement it, and getting it to market. Along the way you’ll hear about how the idea was born, deciding what to build, pricing, building the product, getting the word out, handling support from Sydney, and all those things you’ll never know till you try. See the slides and hear the podcast »

Cheryl Lead and Ben Buchanan — Moving your organisation to web standards

• In: Resources
• By: Guy Leech
• September 30, 2006

A presentation given at Web Directions South, Sydney Australia, September 29 2006.

This was one of our most loved sessions last year, so much so that we decided to do it again this year, with some new faces, some new experiences. With speakers from both government/​education as well as the private sector, get advice from those who’ve already been there on dealing with recalcitrant management, teams members and agencies, building by stealth and making incremental change.

See the slides and hear the podcast »

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