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Google Map Optimization for Plumbers | Plumbing Contractors | Plumber SEO Expert
Now that you have claimed your Local Business Listing on Google, Yahoo & Bing (click here if you haven’t) you need to take additional steps to improve your placement on the maps in your area.
- Establish a Consistent NAP – You need to establish a consistent NAP (Name Address & Phone Number) across the web on your website as well as on the major Data Providers (InfoUSA, Super Pages, Yelp, City Search, etc).
- Consistent Name – Pick the format for your name & stick with it. E.G. “ER Plumbing” not “Emergency Plumbing Services”.
- Consistent Address – If your address is 1267 SW 29 St, Suite 10 you want to be sure that it reads that exact way on and not 1267 SW 29 St #10.
- Consistent Phone Number – You want to you the same number on each of these sites (if you don’t, it will hurt you).
- Use a LOCAL not Toll Free Phone Number
- Some of the Data Provider listings that you want to be sure that you are in include:
- InfoUsa
- Yelp
- City Search
- Super Pages
- Insider Pages
- Get Reviews – Reviews are a key determinant of placement within the Map Listings.
- The number of reviews of your local listing is a key determinant in placement.
- As a practice, you need to request reviews from your customers in order to get them. A strategy that we use takes a three pronged approach:
- Send an initial email to your client database asking them to write a review of your company on Google and provide them with the URL to your Google Places page.
- Keep an open ear for Happy Customers and ask them if they would be willing to write a review. If so, get their email at that moment and let them know that you will be sending them an email with the link to write the review.
- Have a “Review Us” card printed and give it to your customers after service.
- Build out your Places Page – You have the option to upload photos, videos & coupons.
- Fill your Places page with Quality Content. Add all 10 photos with pictures of the office, pictures of the staff, your logo, pictures of your coupons / special offers, pictures of your trucks & equipment, etc.
- Upload a video or two. These videos don’t necessarily need to be High Definition or Professionally Produced. Break out your digital video camera or even your iPhone and take a few choice shots. Record yourself (the owner or manager) explaining who the company is, what you do, and what your unique selling proposition is.
- Select the Right Categories – You have the option to choose upto 5 categories. It is very important to select the appropriate categories and/or add new custom categories as needed.
- Increase your Citations – All things being equal, Citations are a key determinant of placement. Just like in SEO where in-bound links determine placement with Local Listings citations determine placement. He who has the most quality citations wins.
- Citations or listings across the web that contain your NAP (Name Address & Phone Number) with or without a link.
- In order to build up your citations:
- Add yourself to the local directory sites where you are not currently listed.
- InfoUsa
- Yelp
- City Search
- Super Pages
- Insider Pages
- Search for “your industry, Directory”
- Search “Your City, Direcotry”
- Look at the listings of the people who have Spot A, B & C on the Map for your services and look that their citations. In many cases you can go out and get those same citations!
- Add yourself to the local directory sites where you are not currently listed.
If you are looking to obtain page ONE placement on Google, Yahoo & Bing for the Plumbing Related Keywords in your City – we can help.
Watch the videos below. It will be well worth your time.
I can help get you TOP placement on Google for a majority of the Plumbing Related Keywords in your area but I only work with ONE plumber in each City SO call me at 866-610-4647 before your competitor does.
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