Keynotes | Web Directions Unplugged

Keynotes

Each day at Unplugged begins and ends with a session to get you thinking about the big picture. The legendary Chris Wilson kicks off with The Interconnectedness of All Things; Brian Fling considers the great native vs. hybrid vs. web conundrum; You kick off day two, in round table, expert lead discussions on the most pertinent issues, plus there’s still one exciting keynote to be announced.

Native v hybrid v web

The lay of the land

Presenter: Brian Fling

It’s an exciting time to be working on the web. With the explosion of new platforms and form factors, three clear strategies for application development have emerged.

• native apps, written in languages like Objective-C, Java and C++
• hybrid apps, written in HTML5 and web technologies, packaged and deployed to various platforms using solutions like PhoneGap and AIR
• web apps, running solely in the browser

Each has its strengths and weaknesses.

Each has its strong adherents.

Each has its place, depending on the project.

In this session, Brian Fling brings together a number of deeply knowledgeable, experienced developers to pragmatically consider these different approaches, their strengths and weaknesses, and their appropriate use cases, to help you decide which tactic is appropriate for any project.

Cut through the ideology, and hear from people who really know what they are talking about in this summit style session to end day one.

The Unplugged Roundtable

Presenter: You

Web Directions events aren’t just about sitting back and digesting, they’re also about participation, sharing your thoughts, and learning from the experiences of others.

Day 2 of Unplugged kicks off with roundtable discussions, lead by our speakers and invited experts, focussing on the most pressing topics and challenges you’re currently facing, like

• application performance
• the 10 foot UI
• accessibility and universal access
• native, hybrid and web

and many more, in fact, anything you think needs to be discussed – let us know!

Grab a cup or two of great coffee, and some breakfast, pull up a chair, and share your thoughts and ideas with your peers and our invited experts.

The Convergence of All Things

great experiences across the universe

Presenter: Chris Wilson

This keynote will focus on the unique potential offered to web developers – the ability to use the web platform to build compelling applications that reach across different devices, scenarios and environments. In discussing the approaches necessary to deliver great experiences across all these spaces, we will also uncover unique opportunities in a platform that reaches from mobile phones to the biggest display screen in your house.

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