There is no Social Media ROI.

Posted on February 4, 2010 in Uncategorized

I love this post from Jay Deragon.

What a great way to explain ROI.

We get hammered about this and the bottom line is – no matter how much is Done-For-You, we all reap what we sew.

The whole post with a very cool video and cartoon is at:

http://www.socialmediatoday.com/SMC/170873

Here's an excerpt:

There is lots of chatter on the web relative to the ROI from social media. As we start a new year  more and more people and organizations will become consumed by defining the ROI. The Rising Tide of Expectations People and businesses don’t like spending time and money without defining the return on their efforts.  At the same time people and businesses engage in non-productive activities without even considering an ROI on those activities. So one must ask why do they think  social media activities will produce an ROI? The reason is that social media has become in vogue and everyone seems to want to capture value from it rather than with it. Now Social Media ROI is in Demand Connie Bensen predicts for following trends for 2010 as it relates to this ambiguous thing called social media ROI.

Connie’s predictions are sound and the market activity in 2010 will likely follow form.  I have my own take on social media ROI. My take is there is no ROI from social media. Watch the video below and give me your thoughts.

Jay Deragon

http://www.socialmediatoday.com/SMC/170873

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Posted via email from Marketing Elder Care and Marketing Senior Services

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