How Social Media Helps One Small Business Connect with Fans

Posted on February 5, 2010 in Uncategorized

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

Customers of Seattle-based bag manufacturer Tom Bihn are as passionate about the product as the company’s 22-person staff.

The company’s namesake has been designing and making bags for more than 20 years. He always has a sketchbook, regularly works on up to 10 designs at once and always sews the prototype of the new product himself, according to the company’s Web site.

Read more…..http://mashable.com/2010/02/04/social-media-helps-small-business/

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