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https://web.archive.org/web/20110128131326/http://ltcsocialmark.com/2010/04/04/if-elder-care-home-care-and-senior-service-companies-want-to-create-value-for-their-business-and-not-only-their-brand-through-social-media-what-is-the-best-approach-what-should-they-think-about-f/

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If elder care, home care and senior service companies want to create value for their business (and not only their brand) through social media, what is the best approach? What should they think about first, and second?

Posted on April 4, 2010 in Uncategorized

Read this post from Freshnetworks, here's the excerpt that applies to all of us in the elder care industry:

http://www.freshnetworks.com/blog/2010/04/long-term-success-in-social-media-is-about-more-than-tactics

The best approach to using social media in a business is not to take a tools-led approach, but to take one driven by business strategy, aims and objectives and that is measurable against these. Any business looking to develop a social media strategy should follow a four-stage process that puts these business aims first:

  • Listen to and understand what is currently being discussed online and in social media about your brand, business, market and customers. Social media monitoring and buzz-tracking is an essential first step for any business getting started in social media as it helps you to understand the media and what discussions are currently going on.
  • Think about your business aims and how you will measure these. Any social media strategy should relate to specific existing business aims. Isolate the aims that social media can best contribute to and then develop scorecard metrics for how you will measure these.
  • Explore the social media tools available to you and experiment with them. Use these as part of a deliberative process. Try some tools and then refine your use of them or try new tools to develop a mix that works for your business aims and the customers you are trying to engage
  • Measure your impact ruthlessly. Measure against your original business aims and refine your approach and strategy if you are not having the impact you expect.

    • Posted via email from Marketing Elder Care and Marketing Senior Services

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