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2011 Online Lead Gen: What's IN and What's OUT! (For Home Care, Assisted Living, and Senior Services)
Posted on December 30, 2010 in marketing home care
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Change Your Mindset and Your Marketing
Top Marketing Strategies for 2011: What’s IN and What’s OUT.
It seems like Google, Facebook and other internet marketing platforms change as often as seasonal fashions. Keeping up with what’s IN and what’s OUT can be a challenge.
That’s why we’re here! Our job is to modify our programs and services to match the best online marketing strategies available for you.
In 2010 we added:
- Ultimate Marketing Program
- Alzheimer’s Marketing Program
- Google Places Program (no additional charge for 1 office per client)
- Caregiver Savings Program (no additional charge)
So what’s changing for 2012? Here’s a list of What IN and what’s OUT:
What’s OUT for 2011: (don’t do this!)
- Yellow Pages Advertising
- Excessive Print Media Advertising
- Old outdated websites.
- Generic corporate e-newsletters
- Websites with no call to action.
- Free blogging sites like Blogger and WordPress.com (except for personal blogging)
- Having a blog that is NOT integrated with your website.
- Expensive directory listings online that have no ROI
What’s IN for 2011: (do this!)
- Mobile Marketing (Google Places and more)
- Google Places (do it right! Don’t screw this up, you only have 7 chances to be on the first page of Google)
- Yelp, FourSquare, Facebook Places, and other Business Listing Services.
- Online Coupons and Groupons.
- Knowing what a CITATION is, and where they should be located.
- Fully Integrated Micro Sites with blogs.
- Video Video Videoooooooooo
- Facebook Advertising
- Facebook Biz Pages that are graphically enhanced
- Customized YouTube Channels
- More Twitter Followers (yep, I said it)
- More Facebook Friends and Fans
- Testimonials. Testimonials. Testimonials. ONLINE
- Customized E-Newsletters
- Article Marketing
- Press Release Marketing
Here’s what you can expect to see from us in 2011:
Stay tuned and stay involved with us for our monthly FREE webinars and news!
Have questions, call George at 888-404-1513 or email george@ltcep.com
Sincerely,
Valerie VanBooven RN BSN
George Novoson
Upcoming Events
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Coaching Webinar
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About the LTCEP
LTCEP is the nation's leading online marketing company.
We serve the senior service provider marketplace only.
Not plumbers, not dog groomers, just you.
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888-404-1513
george@ltcep.com
valerie@ltcep.com
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Posted via email from Marketing Elder Care and Marketing Senior Services
Tags: online marketing strategies, marketing program, best online marketing, mobile marketing, business listing
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