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Marketing Strategy | Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Why Content Marketing Can Get You More Customers

Posted on 16. Dec, 2010 by Val in marketing home care

from: http://designdamage.com/blog/index.php/201012/why-content-marketing-can-get-you-more-customers/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designdamage+%28Cracking+the+Code+of+Internet+Marketing%29   Content is critical in today’s marketing. With so much competition you have to be able to differentiate your product from your competitors by creating unique content. As a business professional, experts, marketer or even just a blogger who’s trying to navigate the changing landscape of this digital media evolution, you must understand [...]

Home Care and Elder Care Social Media Marketing Metrics in 2010

Posted on 13. Jan, 2010 by Val in Social, Social Media Marketing, Twitter, adoption, amp, business goals, business results, chief marketing, constraint, conversion, conversions, curve, expectation, facet, financial crisis, marketers, marketing metrics, marketing organization, marketing strategy, measurement, pageviews, social media, traditional metrics, traditional projects, web

Social Media Marketing Metrics in 2010

http://blog.slideshare.net/2009/12/28/social-media-marketing-metrics-in-2010/

As Chief Marketing Officers develop their social media marketing strategy for 2010, they are demanding business results. That’s the message from a CMO Group/Bazzarvoice survey,

In 2009, 89% of CMOs tracked social media’s impact by using standard metrics such as site traffic, pageviews, and number of fans. However, CMOs expect that in 2010 top metrics will track more closely to P&L business goals––not just Web-related goals. The study forecasts the growth of adoption of the top three metrics in 2010, as follows: