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Marketing Ambulatory Care Centers | Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Opportunity for Eldercare Professionals and Family Caregivers to Participate in Alzheimer's Research Clinical Trial

Posted on 01. Jun, 2009 by Val in Marketing Elder Care, Marketing to Physicians, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers

Opportunity for Eldercare Professionals and Family Caregivers to Participate in Alzheimer’s Research Clinical Trial

Elder Care Provider Beware or Be Happy: New SNCR Study Indicates Consumers Use Social Media to Share Customer Care Experiences and Research Companies’ Customer Service Reputations

Posted on 31. May, 2009 by Val in Aging in Place, Marketing Elder Care, Marketing to Physicians, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Found this post over the weekend and thought it would interest most of you. Remember, the more you practice social media marketing and transparency, the more POSITIVE results you will see…..

This full story is originally posted at: http://www.newcommreview.com/?p=1207

As social media usage becomes more ubiquitous, affluent consumers are using social media channels to share their personal customer service experiences and learn about others’ care experiences when making purchase decisions. This is among the initial findings of a new Society for New Communications Research study, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media, which will be presented at the SNCR’s New Communications Forum in Sonoma County, Calif. later this week.

More than 300 consumers who are active Internet users participated in a survey focusing on how customer care influences brand reputation given the widespread adoption of social media. Top findings include:

• 59.1% of respondents use social media to “vent” about a customer care experience

• 72.2% of respondents research companies’ customer care online prior to purchasing products and services at least sometimes

• 84% of respondents consider the quality of customer care at least sometimes in their decision to do business with a company

Congratulations to one of our LTCSocialMark2.0 Clients- "Elder Care at Home" Owner Elayne Forgie!

Posted on 21. May, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, Writing Press Releases for Senior Service Marketing, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

I love to brag about our clients whenever something really cool happens. In this case, one of our clients, Elayne Forgie, CMC, and owner of Elder Care at Home (www.eldercareathome.com ) has been featured in a 2 part series on Alzheimer’s disease on the AARP website. Great job!!! (No we did not get her this gig, it happened before we came on board, and was just now released, however we sure are marketing the you-know-what our of it on the internet for her!! Woo hoo! Go Elayne!

If anything like this – newspaper story, local news broadcast etc, happens to you, be sure to forward it to us!!!

Here are the videos: http://www.aarp.org/family/caregiving/articles/makeovers_billy_house.html

Here’s the press release we wrote for her:

Certified Geriatric Care Manager Elayne Forgie Highlighted in AARP Video Series on Alzheimer’s Care

Marketing Your Elder Care Business: It's not about technology, it's about ideas…..

Posted on 20. May, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, Writing Press Releases for Senior Service Marketing, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

I found a great article about marketing/the internet/making it all come together. Here are the highlights below. The original article by Adam Singer is located on his blog: http://thefuturebuzz.com/2009/05/18/its-about-ideas/Internet

Marketing isn’t directly about technology, rather it’s about ideas that set it on fire.

The best communicators stay at the edge of technology and embrace change

What I’m getting at is that no marketer can thrive long-term without staying at the edge, as fluency in tools is imperative to be able to think in terms of strategy and come up with good ideas.

Common Question from Elder Care and Senior Service Providers: How much should I give away for free?

Posted on 15. May, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, Writing Press Releases for Senior Service Marketing, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Here’s your free tip of the day:

Giving away something for free (your “call to action”) is one of the most important aspects of marketing for any business, including elder care, home care, and senior service providers. Without out a great call to action, you are wasting online pay-per-click money (if that’s your method of choice), and wasting your websites ability to generate leads for you.

What should you be giving away for free?

Depends on your budget. Mor often I am seeing home care agencies giving away 4-12 hours of free care provided the client signs up for 4-12 hours of care (buy one get one free). Adult day care centers give away a half day “try us you’ll like us” coupon.

Others are giving away free videos, free reports, free DVDs, free audio CDs, and more. Gone are the days of the simple print brochure. If you want to stand out in your marketplace you MUST be using technology to you advantage. It’s a must for those who plan to survive.

Here an article that explains some more:

http://www.searchengineguide.com/stoney-degeyter/make-money-giving-things-away-for-free.php

Over the past ten years or so the Internet has busted the doors of “free stuff” wide open. More and more we are able to get cool things for absolutely no charge. Blogging platforms such as wordpress are free. Wordpress addons are free. Many iPhone apps are free. Blogs and newspapers provide free content online. You can download TV shows and songs for free (legally or not.) And you can connect with your friends for free via IM, MySpace, facebook, twitter, and a host of other free social networking platforms. I could go on.

The era of “there’s no such thing as a free ride” is coming to an end. So many things are free now days I often wonder how anybody makes money anymore, especially competitors trying to sell what someone else gives away.

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