This article contains 1252 words.

Marketing Ambulatory Care Centers | Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

LTCSocialMark2.0 Program Updates and Information for our Private Clients

Posted on 21. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Hi all,

Hope everyone is having a great summer! We are continuing to add new accounts and enhancements to our program.

Some of you who are new to the program will note that your blogs are set up on our own servers now.

That gives us more control over content, rights, and information, and SEO options.

We will be sending out new URLs and usernames and passwords to those of you who were moved over.

A few reminders:

1. If you haven’t downloaded the community presentations, please do so at any time!

2. If you would like to watch the Do-It-Yourself Video Course, you are welcome to do that.

There are 15 short videos that walk you through a lot of what we do. Some of the info has changed over time,

but you will get the drift.

We will be having our usual private monthly webinar soon. Watch your email for instructions.

Also, be sure to register for our conference this fall- we will absolutely sell out before August 1.

Very few seats left! Register ASAP!!!

www.PowerMarketingConference.com

Thank you from all of us!

Valerie and Staff

Home Care Businesses Take Note: YOU can be smarter.

Posted on 20. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, Writing Press Releases for Senior Service Marketing, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, social media

Interesting Facts:

70% to 80% of consumers’ clicks still happen within natural search results. (iCrossing). Search spending totaled more than $13.5-billion in 08, 88% of that spent on paid search/pay per click advertising. (SEMPO, Search Engine Marketing Professional Organization).

So, even though, 70%+ of traffic comes from organic search, business is only devoting 12% of its resources to that, 88% to pay-per-click. YOU can be smarter!

Knowing how to attract your ideal customers from their own active search activity gives you enormous advantage!

If you want all of your social media marketing and natural search engine results Done-For-You, be sure to contact us to set up a time for conference call and by all means visit http://www.LTCSocialMark.com right now!

The site does say that we are sold out- but we will take new clients by private referral or interview on a case by case basis. We’re ready to get started, are you next?

Another Voice on Internet Marketing for Elder Care and Senior Service Providers

Posted on 15. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

In this installment I will discuss a few ideas about Internet marketing.

By Tom Day www.longtermcarelink.com

I am by no means the expert on Internet marketing, but I am using it successfully. The National Care Planning Council has achieved our growth primarily through using the Internet. As far as I can remember, we have never spent a dime on hiring salespeople or using traditional media advertising strategies. Our primary website — www.longtermcarelink.net — receives about 800,000 hits a month from roughly 60,000 visitors a month — almost all from search engine searches. We currently have a Google page rank of 6. We are ranked by Alexa at around 500,000. People find us through approximately 16,000 keyword searches a month. At least 15 of these keyword searches are common public search engine inputs for long-term care issues and bring up our site in the top three returns on a Google search.

In September, we will have a brand-new version of www.longtermcarelink.net and expect this will increase our traffic and our business by 20% to 30%. We are already in the process of redesigning our state council websites and this has brought increased traffic as well.

Our other 20 websites are also popular for certain keyword search strings and come up in at least the top five searches on Google for these categories. In addition, we maintain another 83 websites for our veterans benefits consultants. We are adding 6 or 7 new websites a month. A year from now, we will have well over 180 websites generating leads for our members.

Marketing Home Care: Have You Ever Thought About a Niche in Internet Communications? Or….

Posted on 08. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

I found this article in the New York Times online. Interesting take on seniors using the internet to stay connected, especially those who are homebound perhaps, but able to easily communicate and contribute given the opportunity. I would encourage everyone to read this important article. Which gives me an idea—I think we just found our next territory exclusive program for home care providers and maybe even some reverse mortgage professionals out there.

Boy, you aren’t going to want to miss this Fall’s POWER MARKETING CONFERENCE. It’s only June and we are almost sold out, so get off your duff and get registered. Your competition might be there….hmmmmm. www.powermarketingconference.com

Online, ‘a Reason to Keep on Going’

Here’s the link to the original article: http://www.nytimes.com/2009/06/02/health/02face.html?_r=2&ref=technology

By STEPHANIE CLIFFORD

Published: June 1, 2009

Like many older people, Paula Rice of Island City, Ky., has grown isolated in recent years. Her four grown children live in other states, her two marriages ended in divorce, and her friends are scattered. Most days, she does not see another person.

FAR FROM LONELY Paula Rice, 73, had been “dying of boredom” before discovering social networking sites. She spends up to 14 hours a day on the sites. But Ms. Rice, 73, is far from lonely. Housebound after suffering a heart attack two years ago, she began visiting the social networking sites Eons.com, an online community for aging baby boomers, and PoliceLink.com (she is a former police dispatcher). Now she spends up to 14 hours a day in online conversations.

“I was dying of boredom,” she said. “Eons, all by its lonesome, gave me a reason to keep on going.”

« Newer Entries

Older Entries »