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2009 May | Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Elder Care Provider Beware or Be Happy: New SNCR Study Indicates Consumers Use Social Media to Share Customer Care Experiences and Research Companies’ Customer Service Reputations

Posted on 31. May, 2009 by Val in Aging in Place, Marketing Elder Care, Marketing to Physicians, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Found this post over the weekend and thought it would interest most of you. Remember, the more you practice social media marketing and transparency, the more POSITIVE results you will see…..

This full story is originally posted at: http://www.newcommreview.com/?p=1207

As social media usage becomes more ubiquitous, affluent consumers are using social media channels to share their personal customer service experiences and learn about others’ care experiences when making purchase decisions. This is among the initial findings of a new Society for New Communications Research study, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media, which will be presented at the SNCR’s New Communications Forum in Sonoma County, Calif. later this week.

More than 300 consumers who are active Internet users participated in a survey focusing on how customer care influences brand reputation given the widespread adoption of social media. Top findings include:

• 59.1% of respondents use social media to “vent” about a customer care experience

• 72.2% of respondents research companies’ customer care online prior to purchasing products and services at least sometimes

• 84% of respondents consider the quality of customer care at least sometimes in their decision to do business with a company

Tell a Story, Make a Sale: Marketing to Baby-Boomers and Seniors Requires a Different Way of Thinking

Posted on 27. May, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Recently I found some key information in two very different places, that said almost exactly the same thing about marketing to baby-boomers and seniors. After analyzing both pieces, I found a ton of truth and great ideas for marketing strategy.

The first is an article on ComingofAge.com by Jim Gilmartin that discusses how older adults minds process information differently than younger adults, therefore, the marketing strategy must change to match that thought process.

The second resource is a new book on the market that I hope all of you take the time to read. It’s called “Dot Boom: Marketing to Baby Boomers Through Meaningful Online Engagement” written by the founding partners at ImmersionActive. (www.immersionactive.com)

Here’s what you will find in “Dot Boom”:

Elder Care and Senior Service Marketing Webinar: Do it Yourself Website Optimization: Tips and Tricks to Make Your Website Show Up Fast on the Search Engines

Posted on 21. May, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, Writing Press Releases for Senior Service Marketing, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Elder Care and Senior Service Marketing Webinar: Do it Yourself Website Optimization: Tips and Tricks to Make Your Website Show Up Fast on the Search Engines

Interesting Developments for LTCSocialMark2.0 Program! (Since we stopped taking new clients, the demand has increased!)

Posted on 21. May, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, Writing Press Releases for Senior Service Marketing, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Hi all,

Just a note to let you know that sometimes scarcity really does work. At the moment our website at http://www.ltcsocialmark.com says that we are only taking new clients by private referral and by interview. That’s true. We’ve had 3 openings in the last week or so- and we can fill them now.

If you are seriously interested and have already read the website content at http://www.ltcsocialmark.com/done-for-you.html you may enroll now. (only 3!)

Here’s the link to enroll, and this is the only place you’ll find it….

Congratulations to one of our LTCSocialMark2.0 Clients- "Elder Care at Home" Owner Elayne Forgie!

Posted on 21. May, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, Writing Press Releases for Senior Service Marketing, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

I love to brag about our clients whenever something really cool happens. In this case, one of our clients, Elayne Forgie, CMC, and owner of Elder Care at Home (www.eldercareathome.com ) has been featured in a 2 part series on Alzheimer’s disease on the AARP website. Great job!!! (No we did not get her this gig, it happened before we came on board, and was just now released, however we sure are marketing the you-know-what our of it on the internet for her!! Woo hoo! Go Elayne!

If anything like this – newspaper story, local news broadcast etc, happens to you, be sure to forward it to us!!!

Here are the videos: http://www.aarp.org/family/caregiving/articles/makeovers_billy_house.html

Here’s the press release we wrote for her:

Certified Geriatric Care Manager Elayne Forgie Highlighted in AARP Video Series on Alzheimer’s Care

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