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Marketing To Seniors | Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Ready for the silver tsunami? The U.S. Census Bureau just released this data:

Posted on 25. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Post-Click Marketing, Twitter, home care sales, marketing adult day care

Ready for the silver tsunami? The U.S. Census Bureau just released these facts:

By 2050 …

* the world’s 65+ population will triple (one in six will be 65 or older)

* the world’s 85+ population will grow fivefold (from 40 million to 219 million)

* the U.S.’s 65+ population will double (growing from 39 million today to 89 million)

* seniors will outnumber children in the U.S.

LTCSocialMark2.0 Program Updates and Information for our Private Clients

Posted on 21. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Hi all,

Hope everyone is having a great summer! We are continuing to add new accounts and enhancements to our program.

Some of you who are new to the program will note that your blogs are set up on our own servers now.

That gives us more control over content, rights, and information, and SEO options.

We will be sending out new URLs and usernames and passwords to those of you who were moved over.

A few reminders:

1. If you haven’t downloaded the community presentations, please do so at any time!

2. If you would like to watch the Do-It-Yourself Video Course, you are welcome to do that.

There are 15 short videos that walk you through a lot of what we do. Some of the info has changed over time,

but you will get the drift.

We will be having our usual private monthly webinar soon. Watch your email for instructions.

Also, be sure to register for our conference this fall- we will absolutely sell out before August 1.

Very few seats left! Register ASAP!!!

www.PowerMarketingConference.com

Thank you from all of us!

Valerie and Staff

Another Voice on Internet Marketing for Elder Care and Senior Service Providers

Posted on 15. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

In this installment I will discuss a few ideas about Internet marketing.

By Tom Day www.longtermcarelink.com

I am by no means the expert on Internet marketing, but I am using it successfully. The National Care Planning Council has achieved our growth primarily through using the Internet. As far as I can remember, we have never spent a dime on hiring salespeople or using traditional media advertising strategies. Our primary website — www.longtermcarelink.net — receives about 800,000 hits a month from roughly 60,000 visitors a month — almost all from search engine searches. We currently have a Google page rank of 6. We are ranked by Alexa at around 500,000. People find us through approximately 16,000 keyword searches a month. At least 15 of these keyword searches are common public search engine inputs for long-term care issues and bring up our site in the top three returns on a Google search.

In September, we will have a brand-new version of www.longtermcarelink.net and expect this will increase our traffic and our business by 20% to 30%. We are already in the process of redesigning our state council websites and this has brought increased traffic as well.

Our other 20 websites are also popular for certain keyword search strings and come up in at least the top five searches on Google for these categories. In addition, we maintain another 83 websites for our veterans benefits consultants. We are adding 6 or 7 new websites a month. A year from now, we will have well over 180 websites generating leads for our members.

Seniors as Entrepreneurs: Their Time Has Come!

Posted on 10. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Great article at business week about seniors opening their own businesses and getting back in the mix:

http://www.businessweek.com/smallbiz/content/jun2009/sb2009068_927403.htm?chan=smallbiz_smallbiz+index+page_top+small+business+stories

Economic volatility plus more boomer retirees have moved the starting age for startups and led to a surge of senior-run businesses.

“In recent years, the number of individuals starting their own businesses during what is usually considered the “retirement years” has been rising, according to economists and small-business observers. And so has the age at which they are starting their own ventures: According to the nonprofit AARP Public Policy Institute, in 2008, 21% of the self-employed were between 55 and 64, while 10% were 65 and older. Of course, not every self-employed senior is an entrepreneur, but experts believe the stock market’s recent brutalization of retirement accounts will prod additional older Americans to start their own businesses. “

Marketing Elder Care: Know Thy Customer- Free PDF Chapter on Digital Body Language

Posted on 08. Jun, 2009 by Val in FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

I received this email today, and I did click through- well worth my time. So much so, that I thought it was worth sharing this with all of you!

Download it and read when you have time. Remember, it’s about forming relationships and establishing authority, credibility, and trust.

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

The Internet has fundamentally altered buyer behavior – the way prospects identify, understand, evaluate, and buy products – forever.

Download this complimentary chapter: The Profile of the New Buyer

Marketers must accept this buyer behavior evolution and learn how best to interact with resourceful prospects that gather information and reviews via search engines, social networking sites (Facebook, LinkedIn, Twitter), and blogs.

Download this complimentary chapter and learn how to:

Successfully interact with and influence this new breed of buyers

Read prospects’ digital body language

Cost-effectively nurture relationships with “not-ready-to-buy” leads

Download your complimentary chapter from Steven Woods’ New eBook: Digital Body Language!

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