Marketing to Seniors Article Could Have Been Better….

I saw some twitter posts about this article on Entrepreneur (online). Although it did hit the nail on the head in a few key sentences, the article is essentially the same words we see repeated over and over again about marketing to seniors and baby-boomers.

It could have been better. It could have given a little more depth, and some more “instantly applicable advice” for elder care and senior service marketers.

Read for yourself— They didn’t interview a marketer who serves the senior market, and although Maria Henke is brilliant, her information would have been more useful had they included someone with actual real-life marketing experience. Let me know what you think….

http://www.entrepreneur.com/marketing/article201292.html

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