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Home Care | Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Ready for the silver tsunami? The U.S. Census Bureau just released this data:

Posted on 25. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Post-Click Marketing, Twitter, home care sales, marketing adult day care

Ready for the silver tsunami? The U.S. Census Bureau just released these facts:

By 2050 …

* the world’s 65+ population will triple (one in six will be 65 or older)

* the world’s 85+ population will grow fivefold (from 40 million to 219 million)

* the U.S.’s 65+ population will double (growing from 39 million today to 89 million)

* seniors will outnumber children in the U.S.

Seniors as Entrepreneurs: Their Time Has Come!

Posted on 10. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Great article at business week about seniors opening their own businesses and getting back in the mix:

http://www.businessweek.com/smallbiz/content/jun2009/sb2009068_927403.htm?chan=smallbiz_smallbiz+index+page_top+small+business+stories

Economic volatility plus more boomer retirees have moved the starting age for startups and led to a surge of senior-run businesses.

“In recent years, the number of individuals starting their own businesses during what is usually considered the “retirement years” has been rising, according to economists and small-business observers. And so has the age at which they are starting their own ventures: According to the nonprofit AARP Public Policy Institute, in 2008, 21% of the self-employed were between 55 and 64, while 10% were 65 and older. Of course, not every self-employed senior is an entrepreneur, but experts believe the stock market’s recent brutalization of retirement accounts will prod additional older Americans to start their own businesses. “

If you market elder care, or market senior care services, but don't understand social media marketing online, this might be why…..

Posted on 09. Jun, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing to Physicians, Post-Click Marketing, SEO, Story Telling Marketing, Twitter, Web 2.0, Web TV, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

If you don’t understand how social media marketing fits into your current marketing plan, and how it changes the way you might traditionally look at Return on Investment, here’s an article that I think explains it precisely. I proper social media marketing plan is not an option moving forward. Those who survive an economic turn down are those who plan effectively and for the long haul….and that means starting TODAY (ok yesterday, but it’s not too late)

Valerie

PS Register for the Power Marketing Conference for Elder Care Entrepreneurs and Senior Service Providers at http://www.powermarketingconference.com

Why Big Brands Struggle With Social Media

February 20th, 2009 | by Tom Smith

Original Post at: http://mashable.com/2009/02/20/big-brands-social-media/

Tom Smith is the founder of Trendstream, a research consultancy that specialises in providing research and consultancy on social media, web and mobile. He formerly worked as Head of Consumer Futures at Universal McCann.

Social media continues to grow globally in terms of adoption, usage, interest and impact in a massive way. It’s undeniably changing the way that content and information work particularly in terms of the publishing of consumer opinion. This has transformed the way that consumers relate to brands and the way that brands should operate, driving direct interaction, transparency and a more consultative approach.

However, we still operate in a system defined by the old media world and consequently big brand involvement is still in the main tentative and sporadic. From my experience of trying to get big brands to embrace the social revolution, there are a number of reasons why they have yet to embrace the real opportunities that involvement can deliver:

1. Social Media is often viewed as just another marketing channel: It is of course so much more; it is a completely different approach to interacting with consumers and customers. Of course, you can advertise in a social media environment, but the true return on investment comes from developing communities, creating content to be shared, and talking and listening directly with consumers.

2. It does not fit into current structures: True social media falls somewhere between marketing, PR, communications, content production and web development. No one is quite sure whose responsibility it is and who should ultimately deliver their organisation’s social media strategy.

3. Communities and content are global: Users of social media connect, consume, and share content globally with little care for international borders. Marketing and PR departments and objectives are set up nationally or regionally. Very few organisations have a truly international structure and perspective.

Opportunity for Eldercare Professionals and Family Caregivers to Participate in Alzheimer's Research Clinical Trial

Posted on 01. Jun, 2009 by Val in Marketing Elder Care, Marketing to Physicians, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers

Opportunity for Eldercare Professionals and Family Caregivers to Participate in Alzheimer’s Research Clinical Trial

Elder Care Provider Beware or Be Happy: New SNCR Study Indicates Consumers Use Social Media to Share Customer Care Experiences and Research Companies’ Customer Service Reputations

Posted on 31. May, 2009 by Val in Aging in Place, Marketing Elder Care, Marketing to Physicians, home care sales, marketing adult day care, marketing assisted living, marketing home care, marketing long-term care insurance, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, social media

Found this post over the weekend and thought it would interest most of you. Remember, the more you practice social media marketing and transparency, the more POSITIVE results you will see…..

This full story is originally posted at: http://www.newcommreview.com/?p=1207

As social media usage becomes more ubiquitous, affluent consumers are using social media channels to share their personal customer service experiences and learn about others’ care experiences when making purchase decisions. This is among the initial findings of a new Society for New Communications Research study, Exploring the Link Between Customer Care and Brand Reputation in the Age of Social Media, which will be presented at the SNCR’s New Communications Forum in Sonoma County, Calif. later this week.

More than 300 consumers who are active Internet users participated in a survey focusing on how customer care influences brand reputation given the widespread adoption of social media. Top findings include:

• 59.1% of respondents use social media to “vent” about a customer care experience

• 72.2% of respondents research companies’ customer care online prior to purchasing products and services at least sometimes

• 84% of respondents consider the quality of customer care at least sometimes in their decision to do business with a company

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