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Non-medical In-home Care | Social Media Marketing for Elder Care, Home Care, and Senior Service Marketing

Free- and Great for Small Elder Care and Senior Service Businesses

Posted on 08. Sep, 2009 by Val in Marketing Elder Care, Marketing Senior Care, Marketing to Physicians, marketing adult day care, marketing assisted living, marketing conference, marketing home care, marketing long-term care insurance, marketing online, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, non-medical in-home care

Just signed up for Sokule – great for online businesses and it’s free. http://tinyurl.com/mn8l6n

Make new contacts easily, exchange frequent communications in a nano-second, and pocket some of that Green Spendin’ Stuff.

Why Elder Care and Senior Service Providers Should NOT Have a Blog on Blogspot.com

Posted on 28. Aug, 2009 by Val in Aging in Place, FACEBOOK, KeyWords, Marketing Elder Care, Marketing Senior Care, Marketing to Physicians, Post-Click Marketing, adult day care leads, adult day services, assisted living leads, elder care, elder care business, elder care business owners, elder care marketers, elder care marketing, elder care marketing conference, google, home care, home care leads, home care sales, indexing, link building, marketing adult day care, marketing assisted living, marketing conference, marketing home care, marketing long-term care insurance, marketing online, marketing reverse mortgages, marketing senior services, marketing to baby boomers, marketing to caregivers, non-medical in-home care

This is a fantastic article originally written by the folks at HubSpot.com, here’s the exact link:

http://blog.hubspot.com/blog/tabid/6307/bid/46/Why-Your-Business-Blog-Shouldn-t-Be-On-BlogSpot-com.aspx

The reality is (as you will see below in their disclaimer) we also offer custom blogs that are completely Search Engine Optimized. Any of you who are in our www.LTCSocialMark.com program already get one for free. If you are not in that program,but would like a custom blog to match your website, just say the word and we can create one for you. Get your stuff off of someone else’s domain and on to your own. (valerie@theltcexpert.com if questions)

Get Real: Let’s Talk “Qualified” Lead Generation for Home Care, Adult Day Care, Assisted Living, and other services.

Posted on 09. Aug, 2009 by Val in Marketing Elder Care, adult day care leads, assisted living leads, home care leads, marketing home care, non-medical in-home care, private pay only, qualified leads, qualified prospect for a home care agency, quality leads, selling home care

Let’s face it – everyone needs paying/long-term clients. Everyone has a description(at least in their heads) of what an “ideal” client looks like from both a care perspective, financial perspective, and family or support system perspective.

Recently I asked everyone on my list and on the social media marketing networks (and there are about 2000 of you by the way) what ONLINE services you use, and if you were seeing a return on investment, or was it all a shot in the dark…..the results weren’t measurable in terms of numbers or revenue, but the general consensus was that online lead sources leave a lot to be desired.